DMI | 12 WEEK DIPLOMA COURSE

12 WEEK DIPLOMA COURSE

The Diploma in Online Marketing Course is available in either

  • 12-Week Part-Time (Evenings, 6.30pm - 9.30pm), or
  • 1-Week Full Time (Day Time, 9.30am - 5.30pm)

This page describes the format for the 12 Week Part Time (evening) option.

Click here if you are looking for the 1 Week Boot Camp version of this Diploma

Click here is you are looking for the 1 Week Google Certification offered through the Digital Cadet

Course Overview | Lecturers | Venue | Who Should Attend | Course Structure | Assessment | Costs

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Overview

As we are all aware, the Internet plays and ever-increasingly important role in our lives, whether in business or at home. For businesses, especially as the economy falters, businesses are looking to use the internet as a method of communicating, selling and marketing their products, services, brand and vision and generally interact with customers.

This course has been developed by digital marketing professionals for existing and aspiring digital marketing professionals. All of the lecturers are expert practitioners in their field. This course therefore provides attendees with comprehensive introduction to the concepts and application of digital marketing. It introduces a range of innovative approaches that have been taken in applying these ideas to online Marketing. Real life case studies and a very practical approach provide a cornerstone to this course, ensuring that students understand both the theory and be in a position to apply this in their own business.

Course Overview

The course includes all aspects of current thinking and application of online and digital marketing, including

  • Search Engine Optimisation
  • Pay per Click Marketing
  • Banner and other Digital Image marketing
  • Web site architecture
  • Web 2.0 technologies
  • Podcasting
  • Blogging
  • Social Networking
  • Affiliate Marketing
  • Email Marketing
  • Web Site Analytics
  • Dealing with Digital Agencies
  • Facebook
  • Twitter

Upon completion of this course, students will have an understanding of the essential concepts required to develop a career in Digital Marketing.

Lecturers

Nearly all of your lecturers are professionals in the Digital Marketing sector, running and delivering online marketing campaigns. Furthermore, all of your lecturers are members of the Irish Internet Association (with a couple of IIA Board Members included!). They base their training on their experiences and will be therefore using real life examples and case studies throughout the course.

The lecturers include:

Click for even more information on your lecturers.

Duration

12 Week Evening Programme, 6.30pm - 9.30pm

Venue

Dublin, Belfast, Cork, London

Who Should Attend

This course is designed for those who have little previous experience of online marketing SEO and who want to get started in implementing these techniques in their business. The course is targeted to those with responsibility for developing or implementing an organisation’s online strategy, including senior management, marketing managers, communication specialists, webmasters and IT managers and personnel or would like to a pursue a career in online marketing.

Course Structure

Day 1.

  • How the Internet has Impacted Marketing
  • Site Design and how it applies to Online Marketing

Day 2.

  • Search Engine Optimisation - Part 1
  • On Page SEO, the implact of blogging on SEO,Title tags, meta tags, content, site maps, etc

Day 3.

  • Search Engine Optimisation - Part 2
  • Off Page SEO, the importance of developing a digital footprint, Link Building and Developing a Linking Strategy, etc

Day 4.

  • Pay Per Click Marketing (focusing on Google AdWords) - Part 1

Day 5.

  • Pay Per Click Marketing (focusing on Google AdWords) - Part2
  • Other PPC options, alternative digital advertising, etc

Day 6.

  • Using Web Site Analytics to improve traffic and user navigation

Day 7.

  • Email Marketing in the digital marketing mix
  • Email Marketing & Data Protection - the Legal Requirements

Day 8.

  • Blogging, Podcasting, RSS and how they apply to and impact digital marketing
  • Using Social Networking as part of the online marketing mix

Day 9.

  • Online PR and how to create an Online PR campaign
  • Planning and Implementing Online PR Strategy
  • Online Brand and Reputation Management

Day 10.

  • How Web Site Architecture can Affect Online Success

Day 11.

  • OnlineDisplay Advertising - Create, Implement and Measure Online Advertising Campaigns

Day 12.

  • Affiliate Marketing as part of the Online Marketing Mix
  • Media Planning and working with Clients and Digital Agencies
  • Case Study with Guest Lecturer

Assessment

The Executive Education Program Certificate is awarded to participants on the successful completion of a Digital Marketing Assignment. The assignment will have written component, giving students the opportunity to demonstrate their understanding and application of their newly acquired digital marketing knowledge.

Cost

Cost per participant - € 1,495  (£1,495 in Belfast & London)

For further information & to express an interest:

Contact Anthony Quigley at Digital Marketing Institute on 01 271 1888 or Email Anthony at Anthony@DigitalMarketingInstitute.ie

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