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DMI BLOG | Archives
March, 2009
Tuesday, March 31st, 2009
Google Analytics is one of the modules on the Digital Marketing Institute course. This video, from the Google Business Channel shows you how to use Google Analytics to find poor performing keywords in your Google AdWords account and improve the return on your advertising investment.
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Tags: google analytics, online marketing course
Posted in Main Category, Online Marketing, SEO, google analytics | No Comments »
Tuesday, March 31st, 2009
Google’s Matt Cutts has posted a video in which he responds to user questions regarding Google’s [link:] search operator. He answers the following two questions:
How accurate is Google’s backlink-check (link:…)? Are all nofollow backlinks filtered out or why does Yahoo/MSN show quite more backlink results?
If you have inbound links from reputable sites, but those sites [...] Read More
Tags: google, inbound links
Posted in Keywords, Main Category, Online Marketing, SEO, Search Engine Optimisation | No Comments »
Friday, March 27th, 2009
In May 2007 Google introduced something called Universal Search. Nearly to years on and Google, Yahoo, Microsoft Live and the other search engines are delivering results for this Universal Search.
You therefore need to make sure that all of the items and attributes on your web site need to be optimized correctly. Including videos!
In this article, [...] Read More
Tags: Search Engine Optimisation, SEO, universal search
Posted in Main Category, Online Marketing, SEO, Search Engine Optimisation, Technology | No Comments »
Wednesday, March 25th, 2009
There are some basic principles that apply when implementing email marketing.
The email marketing newsletter tool that we use is available from www.Email-Marketing.ie
Here are our Top 8 Email Marketing Tips, if you decide to implement an email marketing strategy:
1. From Line: Do not send your email from info@domain.com or sales@domain.com. Get Personal! You have a [...] Read More
Tags: Email Marketing
Posted in Email Marketing, Online Marketing, SEO, Search Engine Optimisation | No Comments »
Tuesday, March 24th, 2009
I came across this excellent video that offers an Introduction to Google Keyword Tool. I will be posting more videos over the comign weeks , mainly from the folks in Google.
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Posted in Main Category, Online Marketing, SEO, Search Engine Optimisation | No Comments »
Tuesday, March 24th, 2009
This article should help you to do some keyword research for a small to mid sized web site ….
1. Get a list of about 10 keywords from the client
2. Go to Google.ie and type in each of the keywords into Google.ie
3. Look at each of the top 5 ranked sites in Google, analyzing their keywords, [...] Read More
Tags: google keyword tool, keyword research
Posted in FAQ, Main Category, Online Marketing, SEO, Search Engine Optimisation, Technology | No Comments »
Monday, March 23rd, 2009
Matt Cutts (a chap from Google who seems to know a bit and blogs about what he knows) has released an SEO related video presentation where he discusses (a) what Google did for webmasters in 2008 and (b) what he sees happening more and more in 2009. Future predictions mostly deal with where blackhat search [...] Read More
Posted in Main Category, Online Marketing, SEO, Search Engine Optimisation, Technology | No Comments »
Wednesday, March 18th, 2009
It’s amazing! People in the business of SEO (Search Engine Optimisation) and Google AdWords keep talking about “Landing Pages” and the importance thereof. And guess what? Just like every other industry that has it’s own gobbledygook speak, we do too!
Many of the people that I speak with on a day to day basis are being [...] Read More
Tags: adwords, landing pages, SEO
Posted in Main Category, Online Marketing, Search Engine Optimisation | No Comments »
Wednesday, March 11th, 2009
The Course in Cork which starts on April 16th is being managed and administered by BizNetCork
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Posted in Main Category | No Comments »
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