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DMI BLOG | Archives
April, 2009
Wednesday, April 29th, 2009
Google places value on the age of your site - for more information on this, visit the Google Help page. So, how do you find out how long your site has been live? There is a tool, called the Wayback Machine, that not only allows you to see the age of your own site but [...] Read More
Tags: SEO, video optimisation, wayback machine, web site age
Posted in Online Marketing, SEO, Search Engine Optimisation | No Comments »
Monday, April 27th, 2009
As you may know, the country in which a web site is hosted is often (not always) critical to whether that site achieves Google ranking.
For example, we have been doing some SEO work for a client. We went through some initial On Page Search Engine Optimisation (title tags, content, description tags, etc) and we would [...] Read More
Tags: geographic targeting, IP Address, multiple countries, SEO
Posted in Keywords, Online Marketing, SEO, Search Engine Optimisation, Technology | No Comments »
Saturday, April 25th, 2009
As you may know, Google is currently in beta with it’s new AdWords interface. They have been testing it for some time with a view to global rollout. So have we! So, is it any good? Let’s have a quick peek.
By the way, if you want to simply lash over and try it out, jump [...] Read More
Posted in Main Category | No Comments »
Thursday, April 23rd, 2009
Google Page Rank is a value that indicates the importance of a web page on the internet. Google figures that when one page links to another page, it is effectively casting a vote for the other page - this is how they calcuate the Page Rank. The more links (and therefore votes) that are pointing [...] Read More
Tags: google page rank, page rank, PR, SEO
Posted in Online Marketing, SEO, adwords | No Comments »
Wednesday, April 15th, 2009
Create a Digital Marketing Plan for a Company (or Product or Service or Division of a Company) of your choice. Should you not have a Company (or Product or Service or Division of a Company) to represent please then contact me to discuss further options.
This highlights some pointers as to what a typical Digital Marketing [...] Read More
Posted in Course Slides | 1 Comment »
Thursday, April 9th, 2009
In the previous blog, I wrote about Setting Goals in Google AdWords. In this blog, we move onto discuss how you go about selecting your keywords for use in the campaign.
There are 5 main steps required:
Create an initial list by “brainstorming” with others (clients, colleagues, friends), writing down all the words that you think are [...] Read More
Tags: adwords, google, Keywords
Posted in Keywords, Main Category, Online Marketing, Technology, adwords | No Comments »
Wednesday, April 8th, 2009
There are 6 main activities in Google AdWords that require your attention after you get up and running with a Google AdWords campaign. The following six activities will help to improve your ad performance over time:
Setting Goals
Selecting Keywords
Developing Ads that Work
Creating Destination Pages and Sites
Tracking Your Results
Optimising Once Again
In this article, I will look at [...] Read More
Tags: conversion tracking, google adwords, setting goals
Posted in Keywords, Main Category, Online Marketing, SEO, Search Engine Optimisation, adwords | No Comments »
Tuesday, April 7th, 2009
Google and the other search engines do not like duplicate content as it gets in the way of showing searchers the most relevant pages. This is a problem if you are targeting multiple countries from the same site. When Google’s index includes multiple URLs that all lead to the same page, Google uses the Duplicate [...] Read More
Tags: geotargeting, multiple countries, Search Engine Optimisation, SEO, webmasters
Posted in FAQ, Keywords, Online Marketing, Search Engine Optimisation | No Comments »
Tuesday, April 7th, 2009
The principle behind Google’s Conversion Tracking is that you “track” the number of visitors that have “converted” after they come to your site via an AdWords campaign. To find out how many have “converted” into a sale, lead, etc, all you have to do is track the number of people who land on a particular [...] Read More
Tags: conversion tracking, google
Posted in Online Marketing, SEO, Search Engine Optimisation, Technology, adwords | No Comments »
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