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DMI BLOG | Archives
June, 2009
Friday, June 26th, 2009
An experienced and enthusiastic Search Marketing executive is required to join an award-winning team at one of Irelands most prestigious Digital Agencies. With a client list that is a who's who of top Irish and International brands, you will have the opportunity to work on some of the most mem [...] Read More Posted in Lecturers | Comments Off
Friday, June 26th, 2009
To the Winner go the spoils. Or so the saying goes. We would like to update that for the digital age: To the Winner goes the traffic. Our client is a pan European Independent Online Media company who can boast 17.5 million unique visitors to their suite of sites. Actually they dont even boast ; [...] Read More Posted in Lecturers | Comments Off
Wednesday, June 24th, 2009
You can now import your Goals from Analytics directly into your Google AdWords account.
If you use Google Analytics to trackl your web site stats, you can now track the return on investment (ROI) generated by your AdWords campaigns directly inside the AdWords USer Interface - even if you have not yet implemented Conversion Tracking.
By importing Google [...] Read More
Tags: adwords, analytics, conversion tracking, goal setting, google, google analytics, google keyword tool
Posted in Keywords, Online Marketing, SEO, Search Engine Optimisation, adwords, google analytics | 1 Comment »
Friday, June 19th, 2009
On the final night of her Online Marketing Course in Dublin, Rita Tobin of T2 cornered me, Anthony Quigley, of SEO death match fame, and created a quick video interview regarding the positive effects blogging can have on SEO. The main aim of the video, from my point of view, was to see if we could get high [...] Read More
Tags: blogging, blogging and seo, SEO, video optimisation
Posted in Online Marketing, SEO, Search Engine Optimisation | 3 Comments »
Friday, June 19th, 2009
With the start of the next course just about upon us, I thought that I would share with you a testimonial from a participant on the course that started in January …..
“Upon completion I was very happy with myself. I learned loads……Did I mention I loved it? I loved it…..The course is taught by industry professionals, [...] Read More
Tags: Online Marketing
Posted in Online Marketing, SEO | No Comments »
Monday, June 15th, 2009
Eircom has launched their offering in the mobile broadband sapce today. They prvide users 3G broadband and also free access to the company’s 1,000 Wi-Fi hotspots around the country.
Eircom said that the company will be unveiling Eircom-branded 3G dongles and the coverage would “mirror” its subsidiary Meteor’s network by providing 3G in locations where its [...] Read More
Tags: broadband, eircom
Posted in Online Marketing, social networks | No Comments »
Monday, June 15th, 2009
Every year, Google hosts a major conference for Developers of products around the Google product suite. This is called Google I/O. This year, the even took place over 27th-28th May in San Francisco. You can get all of this years I/O sessions from here.
One of the session that really caught my eye was the one [...] Read More
Tags: Add new tag, digital course, email, google wave, Online Marketing
Posted in Email Marketing, Keywords, Online Marketing, Search Engine Optimisation | No Comments »
Tuesday, June 9th, 2009
Last month, Google introduced a range of tools called Google Search Options that let you slice and dice your Google results. Within Search Options you’ll find the Wonder Wheel. The Wonder Wheel visually presents connections between related searches and your search term as an interactive diagram. The Wonder Wheel can be a powerful tool for building contextually [...] Read More
Tags: adgroups, adwords campaign, google, google wonder wheel, Search Engine Optimisation, wonder wheel
Posted in Online Marketing, SEO, Search Engine Optimisation, adwords | No Comments »
Monday, June 8th, 2009
Though I have been using Google to search for images for about 10 years, it took me a week to use Bing as my #1 image search engine.
The switch is due to both a nice interface and time-saving functionnalities. The 2 screen shots show you the search results for Oscar Wilde. On both Bing and [...] Read More
Tags: Bing, google, Search Engine
Posted in Bing | No Comments »
Monday, June 8th, 2009
Introduction to Diploma in Online Marketing by the Digital Marketing Institute. The following video is an introduction to the Diploma in Digital Marketing. This video is delivered by Ian Dodson who is the lecturer in the areas of email marketing and client centric online marketing.
Read More
Tags: digital marketing, digital marketing course, digital marketing institute, diploma, Online Marketing, Search Engine Optimisation, SEO
Posted in FAQ, Main Category, SEO, facebook | No Comments »
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