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Last month, Google introduced a range of tools called Google Search Options that let you slice and dice your Google results. Within Search Options you’ll find the Wonder Wheel. The Wonder Wheel visually presents connections between related searches and your search term as an interactive diagram. The Wonder Wheel can be a powerful tool for building contextually targeted content campaigns.
One particularly useful application of the tool is to identify new ad group themes for content campaigns. Since your ads are matched to publisher pages at the ad group level, creating different ad group themes helps you target your ads more precisely on the Google content network.
Have a go by going to Google, search for anything at all, then click on “Show Options” (at the top left) and then click on “Wonder Wheel” at the left hand menu.
Tags: adgroups, adwords campaign, google, google wonder wheel, Search Engine Optimisation, wonder wheel