You can now import your Goals from Analytics directly into your Google AdWords account.

If  you use Google Analytics to trackl your web site  stats, you can now track the return on investment (ROI) generated by your AdWords campaigns directly inside the AdWords USer Interface - even if you have not yet implemented Conversion Tracking.

By importing Google Analytics Goals and Transactions data into AdWords, you can view metrics such as conversions, conversion rate and CPA (Cost per Action) alongside click and impression data.  This conversion data can also be used with the Conversion Optimiser.

In order to activate the feature, you have to do the following three things:

• You have linked your Google Analytics and Google AdWords accounts

• You’ve have selected at least the “With other Google products only” options under “Share my Google Analytics data.”

• You’ve created at least one Google Analytics Goal

Once you enable these actions, a link with the text “Link your Analytics goals and transactions” will appear in the Conversion Tracking section of AdWords.

From there, just follow the wizard a short import process.

See the Google AdWords blog post and Help Center for more details and instructions.

Tags: adwords, analytics, conversion tracking, goal setting, google, google analytics, google keyword tool

This entry was posted on Wednesday, June 24th, 2009 at 8:24 pm and is filed under Keywords, Online Marketing, SEO, Search Engine Optimisation, adwords, google analytics.