November, 2009


Social Media and Email is where the money is for SME’s

Thursday, November 26th, 2009

75% of SME’s and  small businesses will increase their spending on email marketing next year.  70% of themn will also spend more money on social media and social marketing. This is all according to a survey conducted by VerticalResponseand email marketing provider.
Less that 4% of those business surveyed will NOT be using email marketing [...] Read More

Golden Spiders 2009…Another Great Radical Night Out!

Thursday, November 26th, 2009
Golden Spiders From the second Risteard Cooper began the night with a song about Irelands unfortunate World Cup exit, the night was underway. Risteard was covering for Des Bishop after late notice, as Des had to fly to America for family reasons. Risteard was a very entertaining host considering the somewhat extensive awards ceremony. A Ferrai in the lobby [...] Read More

Don’t be Happy on Facebook!

Wednesday, November 25th, 2009

A Canadian woman on sick leave for depression says she lost her benefits after her insurance agent found photos of her apparently having fun on Facebook.
Nathalie Blanchard said Monday she was diagnosed with major depression and was receiving monthly sick-leave benefits until payments dried up this fall.
When Blanchard called her insurance provider, Manulife, to find [...] Read More

Google Introducing New Search Formats

Wednesday, November 25th, 2009

Google AdWords is text only advertising. There are no images or videos or any of the other rich content that is currently associated with banner advertising.  Therefore, the branding possibilities are limited.  As an example, have a look at how companies like O2 and Vodafone use a combination of text-based and image-based adverts to build [...] Read More

Google Buys Teracent

Tuesday, November 24th, 2009

Most of Google’s business comes from search advertising (also called Pay per Click - PPC).  This is the little adverts that appear at the top and to the right hand sid of the the search results. However, they are also, to a very small extent, in the display advertising business. To prove [...] Read More

Microsoft Buying the News?

Monday, November 23rd, 2009

From -TechCrunch
Rupert Murdoch is pointing a gun to Google’s head, and Microsoft is helping him pull back the trigger. For the past few weeks, Murdoch and his officers at News Corp. have been very vocal about their distaste for Google and their desire to lead other media companies in a boycott of sorts.
Murdoch keeps threatening [...] Read More

What is Google Chrome OS?

Monday, November 23rd, 2009

Google’s Chrome OS (which stands for operating system) should be available for netbooks will be by about the end of 2010, a Google executive has confirmed.
Firstly, what is Google Chrome OS?

Google Chrome OS is an open source, lightweight operating system that will initially be targeted at netbooks. Google intends to open-source its code, and therefore [...] Read More

Irish Internet Association New CEO

Monday, November 23rd, 2009

The Irish Internet Association has appointed Joan Mulvihill as new CEO.  Joan succeeds Fergal O’Byrne (who is now CEO at SONRU.com).  Joan has a strong background in the SME sector in Ireland having previously been a senior manager in BDO Simpson Xavier.
Joan stated: “The Irish Internet Association is unique among Irish business associations in that [...] Read More

Free SEO Tools

Friday, November 20th, 2009

As we mention in our various lectures, whether they are on social networking, wordpress or any other aspect of online marketing, there is a vat range of digital marketing and SEO tools available.  These tools can assist you in all aspects of your online marketing campaigns, from initial keyword research through to campaign delivery.
I recently [...] Read More

Hey there! @BarackObama is using Twitter…

Wednesday, November 18th, 2009
Or is he…. You would’nt blame his 2,692,811 followers for believing that Barack was on Twitter. He has a profile and he has been an advocate of digital communication throughout his campaign and presidency. On his recent tour of Asia, having been asked if he believes that Chinese people should be allowed to use Twitter freely, he responded, [...] Read More

NEWSLETTER