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DMI BLOG | Archives
December, 2009
Wednesday, December 16th, 2009
Six months ago, we were all amazed that social media started a lot of our conversations as online marketers; but it’s no surprise that the speed at which this space has grown in Ireland has quickened. With that, there is a requirement to ensure that we are no longer just throwing up a Facebook Page, [...] Read More Posted in Radical | Comments Off
Wednesday, December 16th, 2009
Google has launched a tool that allows users to “shorten” URL’s. (For readers not familiar with these types of applications, you might want to have a look at this description of URL shortening tools).
By far the largest player in this market is Bit.ly. And, of course, we have a local (Irish) player called Short.ie. Now [...] Read More
Tags: bit.ly, goo.gl, url shortening
Posted in Keywords, Main Category, Online Marketing, online marketing study | No Comments »
Friday, December 11th, 2009
As Google Goggles still in infancy stage, this application kept in Google labs: a testing ground for new Google projects. So what is Google goggles all about? A visual tool designed specifically for Android devices to search information on the smart phone for documents and information containing specified image.
All you have to do is open [...] Read More
Tags: google goggle
Posted in Main Category | No Comments »
Friday, December 11th, 2009
Online advertising spending on the USA is set to drop this year for the first time since 2002. eMarketer estimates online ad spending will be down 4.6% this year. However, the slowly recovering economy, combined with basic structural changes in how marketers and the public use media, will lead to Internet ad spending growth in [...] Read More
Tags: pay per click advertising
Posted in adwords, adwords campaign, social networking training | No Comments »
Thursday, December 10th, 2009
This dynamic and rapidly expanding online company are looking for several enthusiastic graduates to join their Search Marketing Team, working on a range of digital advertising campaigns for some of the highest performing sites in Europe. Full training will be given, and this offers a great opp [...] Read More Posted in Jobs | Comments Off
Tuesday, December 8th, 2009
One of Europe's leading online media companies is seeking an experienced SEM Specialist to implement, manage and monitor SEM campaigns across their portfolio of websites. Ideally you will have 18 months experience in an internet marketing role, working on Paid Search Campaigns, and if you a; [...] Read More Posted in Jobs | Comments Off
Tuesday, December 8th, 2009
Facebook recently announced that they had over 350 million users. So, the population of Facebook now exceeds that of America. Since September, Facebook Social Media network has added 50 million users, which means it now finds itself with 350 million of them.
There they are, cavorting away in cyberspace so thoughtfully (and expensively) provided by Facebook, [...] Read More
Tags: facebook, facebook adverts, google adwords
Posted in adwords, digital marketing institute, facebook, social networks | 4 Comments »
Monday, December 7th, 2009
ICT players Microsoft, Dell, IBM, Siemens, Eircom and Lionbridge have warned that reskilling and training are crucial to secure the 80,000 jobs outlined in the Government’s green strategy.
The companies who sit on the board of Fastrack to IT (FIT), an innovative programme now in its 10th year, focused on returning long-term unemployed individuals to the [...] Read More
Tags: digital training, digital training course, online marketing course, training
Posted in Main Category, Online Marketing, adgroups, adwords campaign, digital marketing institute | No Comments »
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