NOTE: I am giving away access to a years service from LouderVoice, the online customer ratings service to celebrate their third birthday– scroll down to the bottom of the article if you want to discover how to be in with a chance to win it!

Do you know what influences your customers to buy online?

A recent Econsultancy report noted that in the US more than half (55%) of consumers report that a product with a high rating will increase their likelihood of purchasing. While in the UK three-quarters (75%) of people aged 18-26 years of age use recommendations on social sites to help them research products prior to purchase.

Last year I had the opportunity to interview Conor O’Neill the Founder of LouderVoice.com a service which enables you to cost effectively add powerful reviews and customer feedback to your site in under five minutes, or use their custom API for even greater control and flexibility.

You can listen to the content rich replay of the podcast here – get ready to take notes (it’s one of my longest podcasts but definitely worth listening to if you are interested in this subject area) as Conor goes in depth in terms of the background research in relation the importance of online reviews in impacting buying behaviour and best practice tips for integrating online reviews into your customer management.

LouderVoice is celebrating it’s third birthday and they have generously offered me the opportunity to give access to someone access to 12 months use of their standard package.

So if you have been considering adding a ratings and review service for your customers on your website or blog, you could be the lucky person who get’s access to this thanks to LouderVoice.

But what do their customers say about working with them?

I reached out to LouderVoice customer Puddleducks, an award winning online retailer who specialise in wet weather clothing for all the family. I asked them what the top three benefits of enabling LouderVoice on their website. Here is what Aedan Ryan their Co-Founder had to say:

1. Greater customer engagement: LouderVoice reviews have allowed us to build on our Word of Mouth referrals and receive honest reviews directly from customers on our website. Reviews can be added directly on each of our product pages and can also be added as a general review of our customer service.

2. Increased sales conversions: Research has shown that potential customers value consumer reviews when making a purchasing decision and we have found that sales conversions have increased due to the integration of LouderVoice reviews on our site.

3. Added SEO benefits: The content on the site is regularly changing with customers adding new reviews. The reviews are also fed to the LouderVoice consumer website which provide powerful inbound links back to the PuddleDucks website.

So if you are interested in the LouderVoice service here is how you can be in with a chance to access their standard service for 12 months at no cost.

HOW TO WIN ACCESS TO A YEAR OF ACCESS TO THE LOUDERVOICE STANDARD SERVICE

If you would like to win access to the service just tell me in the comments below in 150 words or less why you are interested in adding reviews to your website or business blog.

To qualify you can be a business anywhere in the world but you must already be trading online and have a business blog as – one request is that you write a blog post about your experience of the LouderVoice service within 90 days of having access to the standard package. (I am requesting this not LouderVoice). You should also not be using a service link LouderVoice at this time – I want this to be an opportunity for someone who has been considering using online ratings to their website to have the opportunity.

No cash alternative will be available and if you would like to trade up to a premium level of service from LouderVoice should you win, you will be responsible for the additional fee,

You will also be required to work with LouderVoice to get this set up on your website or blog by the end of August 2010.

Go ahead – over to you – just leave your comments below. Entries to be in by midnight Ireland/UK time on Friday 5 August 2010.

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This entry was posted on Friday, July 30th, 2010 at 9:32 am and is filed under Krishna De.