The Digital Marketing Institute is dedicated to educating professionals in the field of Digital Marketing to ensure career growth and competitiveness in a global jobs market.
Our Mission
At the Digital Marketing Institute we want you to get the most from your digital marketing career.
Here's how we think that we can help you achieve this:
- We provide quality, timely and relevant training in Digital Marketing to individuals and organisations through Digital Marketing Experts
- We build knowledge and skills in Digital Marketing through industry based expert-led training programmes for all levels of experience
- We connect Digital Marketing Professionals with aspiring Digital Marketers
- We help YOU make sense of Digital Marketing
The 4 Pillars
There are 4 Pillars that define the Digital Marketing Institute - each of these Pillars is focused on ensuring that you, the marketing professional, have every opportunity to advance your career in digital marketing.
These 4 Pillars will enable you to build, develop and optimise your career in digital marketing:
1. Classroom-Based Education Experience
Before starting the Digital Marketing Institute, the founders had been training and educating organisations and business people in all things digital. Furthermore, the founders were running a digital agency, advising clients on how to plan and implement successful digital marketing campaigns. We have therefore been running very focused, practical education programmes for over 10 years. We would like to think that our classroom-based training is an “experience”. This experience involves standard classroom type activities, which includes lecturing, interactive demonstrations, video, workshops, creativity and networking. We are now recognised as the leading provider of public training courses for the digital marketing sector in Europe.
2. Online-Based Education Experience
Why is it that “online learning” is so boring? The standard online learning delivery is “death by PowerPoint” – slide after slide with a boring voice-over. When we looked at these “solutions” we asked ourselves the following: “Is there a way that we can bring our classroom experience into an online environment?” In order to achieve this, we had to develop a whole new platform that incorporates the full range of “interactive experiences” that you would find in the classrooms to the web. This includes the ability to interact with your classmates, listen to their questions, network, watch the lecture and listed to the in-class discussions, use social media to interact with your peers, takes notes, etc. In fact, all of those experiences that you value and appreciate in the classroom.
3. Membership (DMI Connect) and Ongoing Education (DMI Extend)
One of the main challenges for the modern marketer is that the digital landscape is constantly changing. New products, applications, tools, methods, ideas, techniques and thinking are being developed on a near-daily basis. Digital marketers should know that they can have access to this new way of thinking from a single source and not have to constantly trawl the web for this information. Our membership programme provides for exactly this. We provide members with a series of ongoing, lifelong learning options, including networking events, Continuous Professional Development courses, videos and presentations by some of the leaders in digital thinking.
4. Licensing Options
The Digital Marketing Institute spends considerable time and into working with our various partners and Advisory Council. This ensures that the syllabuses for our various courses are exactly what is required in order for you to further develop your career. We get input from organizations such as Google, Facebook, Microsoft, universities and other educational institutions as well as some of the worlds leading advertising and marketing agencies. We then license these syllabuses with other educational establishments so that they can take advantage of this development, therefore enhancing and ensuring consistency in the digital marketing education space.
Digital Marketing is simple, and if you don't believe us - why not give us a call? We'll be very happy to answer all your questions - as long as they are not about the meaning of life, but sure we can give it a go anyway.