Digital Marketing Institute Blog

Online habits and motivations of consumers online, the importance of ratings and reviews

Krishna De July 30th, 2010
Krishna De
Brand Engagement Strategist


NOTE: I am giving away access to a years service from LouderVoice, the online customer ratings service to celebrate their third birthday– scroll down to the bottom of the article if you want to discover how to be in with a chance to win it!
Do you know what influences your customers to buy online?
A recent [...]

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Connector Intern Event

Conor Lynch July 29th, 2010
Conor Lynch
Connector


When I plan events, it’s always more fun if it is planned for a good cause. There is something to be said for doing an event with the purpose to help another. With this intern event, Barnardos was our charity partner. Barnardos mission is to challenge and support families, communities, society and government to [...]

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Facebook Questions – the ultimate answer to life, the universe, and everything – or an online reputation disaster waiting to happen?

Krishna De July 29th, 2010
Krishna De
Brand Engagement Strategist


What implications does the new feature of Facebook Questions have for our online reputation of our business or our personal brand?
In the last 24 hours Facebook has been rolling out it’s ‘Questions’ functionality – you will see it on the left hand side of your Home Page or at the top of your Profile or [...]

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Women on the web: 6 insights from the comScore report on how women are shaping the Internet

Krishna De July 28th, 2010
Krishna De
Brand Engagement Strategist


Do women and men interact differently online is a question I often get asked. Well here is some research that will help us all when considering how best to connect to our community online.
comScore, Inc. has today released a global report how women interact with the web called, “Women on the Web: How Women are [...]

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Digital Marketing Institute is Hiring

Anthony Quigley July 27th, 2010
Anthony Quigley
Digital Marketing Institute


The Digital Marketing Institute is currently looking to hire, on a part time basis, presenters and lecturers to meet the huge demands that we are experiencing in our various courses.

If you are an experienced digital marketing professional who would like to share those skills with budding and experienced digital marketers, then we should talk!

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Ireland Needs to Appoint a Digital Minister for Future Employment

Anthony Quigley July 27th, 2010
Anthony Quigley
Digital Marketing Institute


The Digital Marketing Institute has called for the Irish Government to appoint a Minister for Digital Affairs in order to safeguard and create thousands of jobs in a rapid growth area of Irish Business.

This call was made at the launch of the Digital Marketing Institute Post Graduate Diploma in Digital Marketing that took place on Thursday 22nd July 2010. The diploma is taught by leading industry professionals and they will be present to discuss the future of marketing within business.

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Three new Facebook resources for personal and professional guidance for the media, journalists and PR professionals

Krishna De July 27th, 2010
Krishna De
Brand Engagement Strategist


Here are three new resources from Facebook that I think you will find of interest:
1. A new Page about Facebook Safety to provide you with updates and information to keep you and your family safe while using Facebook or surfing on the Internet. This compliments the Facebook Security Page.
2. A Facebook Page for PR professionals [...]

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Social Media is Just Another Wheelbarrow

July 27th, 2010
Niall McKeown


“What a marvellous construction. A splendour on the landscape. The most wonderful house this town has even seen, but tell me Paddy, how did you make such a marvel?”
“Well” said Paddy, “I got a great architect to design it, a firm of quantity surveyors to get me a bill of quantities, a team of skilled [...]

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Email, Facebook and Twitter Audiences Are Different

Anthony Quigley July 23rd, 2010
Anthony Quigley
Digital Marketing Institute


With multiple channels springing up across the digital dashboard, messages must be tailored to resonate with audiences on email and social sites. Research suggests a look at simple demographics does not give a clear indication of how audiences differ; engagement in these channels is personal and depends more on psychographic characteristics.

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Sales Executive

Ian Dodson July 22nd, 2010
Ian Dodson
Webkitchen.ie


Background

Circulator is a market leading email marketing provider. We provide integrated email solutions for Enterprise customers and SME’s throughout the UK and Ireland. See www.circulator.com for more details

The Role

Working within our existing Sales Team, the key purpose of this position is to help drive sales in the Irish market. [...]

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