|
|
Digital Marketing Institute Blog
March 10th, 2010
Without a well-focused list of prospects and clients, your email marketing goes unseen. This article is all about how to go about building and maintaining your contact list so you can reach the people your business covets the most: loyal customers and members.
1. Ask in person
When your customers or members come into your place of business or attend one of your events, are you asking for their email address? Letting them walk out the door without asking is equivalent to losing a valuable asset. Why not ask?
You’ll be surprised that customers will give you their address more often than not. You just have to ask for it.
There are multiple ways to do so. One way is to give your team an incentive to ask. I recommend making it a contest to see how many email addres Read More
Posted in
Email Marketing, Online Marketing, Search Engine Optimisation, digital marketing institute |
No Comments »
March 9th, 2010
You just have to LOVE the Apple business model. They don’t have to worry about silly stuff like this (New Windows phones won’t run current apps). Why, because they make their own hardware for it to run on. I have no doubt that someone will have a good laugh at my expense some day but ‘the future’ to me is building your own hardware and loading with your own software.
Can you imagine if BMW or Audi decided 30 years ago only to build engines. Every man and his dog could build the car, any car, pick a car…. Where would Audi and BMW be now. Well we are seeing the slow burn of the once giant Microsoft. I know, I will probably live to regret this prediction…… but hey, we all love a good controversial blog.
Microsoft has said its new software for smart phones, Read More
Posted in
Bing, Google Chrome, digital marketing institute, ie8 |
No Comments »
March 9th, 2010
Today it is no longer enough to have a website to have an online presence. Nor is it enough to just build several social media pages like Twitter, Facebook, YouTube etc. There must be method to your approach. You have to ask, “Why am I building this, where are my customers and will this help me get closer to my customers?”
Click here to Book
Social media became the buzz word in 2009 and this continues well into 2010. The corporate world (with a number of RARE exceptions) tend to make little if any money out of social media simply because they view social media as a channel in isolation. For example, the process of optimising your website can be significantly enhanced by the use of social media platforms.
Directing the right customer (or pro Read More
Posted in
Main Category, Twitter, social networking training, social networks |
No Comments »
March 9th, 2010
If Charles Dickens will allow me I’ll hijack and invert a quote of his. Companies who are successful online are successful in different ways, whereas companies who fail, all fail in the same way.
I am asked regularly to audit organisation’s Digital Marketing Strategies and have noticed similar issues across most of the organisations who’s digital marketing strategies are stuttering or have plateaued.All of these organisations tend to make the same mistakes and these mistakes are conceptual as opposed to technical.
The first and most common mistake is a conceptual one in how people approach the medium in the first place. The web differs form the other media channels in one important and very significant manner. TV, Radio and Print are publication and Read More
Tags: digital marketing course, online marketing training, Search Engine Optimisation
Posted in
Online Marketing, Search Engine Optimisation, digital marketing institute, finding broken web site links, google adwords, google analytics, social networking training, social networks, webmasters |
No Comments »
March 4th, 2010
The Economist recently published a special report on Social Media and produced some very revealing and unexpected numbers. The Economist
Posted in
Main Category, social networks |
No Comments »
March 4th, 2010
Howaya!
You are here because you receiveced a letter from us.
How did they do that then, Ted??
There is a simple answer to all this.
What we did was we used standard digital marketing skills to make sure that this page got to #1 in Google so that, when you searched for “Why is there a Chicken in This Envelope?”, we came up tops. Now, we realise that this might seem like a black art to you, it is all standard stuff.
To show you (and lots of other people) how to do this, we created the Digital Marketing Institute. We run a Diploma in Digital & Online Marketing course and we will be running this course in Cork starting on 6th April.
And that is the real reason for bringing you to this page!
Find out more abou Read More
Posted in
Main Category |
No Comments »
March 3rd, 2010
Electric Media is one of Ireland’s largest digital agencies and manages the online advertising sales for the likes of entertainment.ie, myhome.ie and irishtimes.com. Electric Media will now sell for Sales Online’s premium clients, including ft.com, breakingnews.ie, eBay and irishexaminer.com. Over sixty premium brands/publishers will now be represented by Electric Media.
Dermot Hanrahan, chief executive, Electric Media says, “In both the US and the UK, online advertising is now the number one medium. While we do not yet ha Read More
Posted in
Main Category, Online Marketing |
No Comments »
February 26th, 2010
Radical
“This is the year of the mobile”
How many times have you read that statement over recent years? Ever since the I-Phone launched over a year ago and the Android platform was a mere rumour, marketers have been claiming that the mobile movement is about to erupt.
There are more mobiles in Ireland then people, yet there seems to be scepticism to mobile marketing, similar to that felt towards online marketing. A lack of knowledge, a fear that it is a fad and the ever looming recession stop many brands investing in these new media.
The need to occasionally sell online marketing to brands, that still don’t fully understand its value, is mystifying. However, it is more then obvious that the US and UK are spending more of their marketing b Read More
Posted in
Radical |
Comments Off
February 26th, 2010
Radical
You leave your home. Turn on your phone. Get into work and turn on your computer. Sign into a social network.
What’s increasingly likely is you turn on your smart phone when you leave your home and sign in to your favourite social networking application straight away.
So are you actively promoting the fact that you are not in your house?
Please Rob Me is a website that was set up to promote the awareness of careful social networking. The website describes the problems with location based social media sites.
“The danger is publicly telling people where you are. This is because it leaves one place you’re definitely not… home. So here we are; on one end we’re leaving lights on when we’re going on a holiday Read More
Posted in
Radical |
Comments Off
|
RSS
