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Digital Marketing Institute Archives

March, 2009


Return on Investment from Google Analytics

Ian Dodson March 31st, 2009
Ian Dodson

Google Analytics is one of the modules on the Digital Marketing Institute course. This video, from the Google Business Channel shows you how to use ... Read More

Inbound Links – Does Google’s “link” Operator Work?

Ian Dodson March 31st, 2009
Ian Dodson

Google's Matt Cutts has posted a video in which he responds to user questions regarding Google's [link:] search operator. He answers the following two questions: How ... Read More

How to Find Good Keyword Relevancy!

Ian Dodson March 31st, 2009
Ian Dodson

The keywords that you use will definitely have an impact on how many and the type of customers you reach. Here are some common issues that ... Read More

10 Tips for Video Optimisation Search Engine Optimisation

Ian Dodson March 27th, 2009
Ian Dodson

In May 2007 Google introduced something called Universal Search.  Nearly to years on  and Google, Yahoo, Microsoft Live and the other search engines are delivering ... Read More

Email Marketing Tips

Ian Dodson March 25th, 2009
Ian Dodson

There are some basic principles that apply when implementing email marketing. The email marketing newsletter tool that we use is available from www.Email-Marketing.ie Here are our ... Read More

Introduction to Google Keyword Tool Tutorial Course

Ian Dodson March 24th, 2009
Ian Dodson

I came across this excellent video that offers an Introduction to Google Keyword Tool.  I will be posting more videos over the comign weeks , ... Read More

How to Do Quick and Effective Keyword Research

Ian Dodson March 24th, 2009
Ian Dodson

This article should help you to do some keyword research for a small to mid sized web site .... 1.    Get a list of about 10 ... Read More

Matt Cutts of Google Discussed Google’s Indexing …

Ian Dodson March 23rd, 2009
Ian Dodson

Matt Cutts (a chap  from Google who seems to know a bit and blogs about what he knows) has released an  SEO related video presentation ... Read More

What is a Landing Page?

Ian Dodson March 18th, 2009
Ian Dodson

It's amazing! People in the business of SEO (Search Engine Optimisation) and Google AdWords keep talking about "Landing Pages" and the importance thereof. And guess ... Read More

Online Marketing Course in Galway Nearly Full

Ian Dodson March 10th, 2009
Ian Dodson

The Digital Marketing course that is due to begin on 30th March is nearly full.  There are a few places left. Further information is available ...

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