With Facebook’s IPO ready to happen this week, there has been a push towards increasing advertising on their site. We’ve already been subjected to advertising and sponsored posts located on the right hand side and in the news ticker respectively, but now they’re including sponsored stories in image viewer.

This morning, many users may have noticed a change to the layout of the image viewer on the site. Instead of the likes and comments being located below the photo, they are now located on the right-hand side of the photo. Visually, this layout is a lot easier on the eye since you can now see all of its content together.

However, looking underneath the likes and comments, you can see that advertising is taking advantage of this new reshuffle. Located underneath your comments are sponsored stories and advertisements, placed in a prime location for those flicking through your album collection to see.

While Facebook has chosen a clever area to integrate their advertisements (visual material is always more appealing to click on and explore than simple text), it does leave you wondering where these advertising opportunities will end.

It feels more like Facebook is shoehorning them into every section they can find in order to generate further revenue and you can see a situation arising where users will feel annoyed about their inclusion.

Despite potential grievances, Facebook normally come out the other side unscathed whenever they make a change but since the company will have public investors to appease sometime in the future, the likelihood of similar advertising appearing in other sections of the site could be higher than we expect.