A Smart new campaign from beer company Heineken is allowing random people on Facebook to send each other a keg of beer this Christmas. It’s a brand new keg that allows you to pour beer in the comfort of your home as if you were down in the local bar and for many it will be a must have item this festive period. The big problem is that although you might want one of these the chances are that nobody will be thoughtful enough to buy you one so that is why Heineken launched an innovative Facebook app. The flip side is that your new friend will also send you one back. Once you sign up and share your details you are matched up with another random Facebook user who is also looking for a keg. The app does the job of turning your keg in to a present, wrapping it up and posting it out to your new friend. This is a brilliant feel good campaign that effectively encourages you to buy yourself a Christmas present. Everybody has to have their own keg at home right?