Mercedes Turn To Augmented Reality To Help Sell Cars
When you are buying a Mercedes the chances are that you are purchasing the car for it’s superb finish and the detailed additional features on the car. Until recently you would have flicked through a magazine or a website picking out the features you wanted to add without getting any real perspective on what the finished car would look like. That all changes today with the launch of an augmented reality app that will be available for both iPhone and Android. The apps let you customize the car (or bicycle) to your own individual tastes and then hover around it in 3D taking in what your car could look like should you purchase it. This is yet another example of a shopping experience that you can have on your iPad but with a purchase this expensive you would imagine that most people would still want to go to a showroom to see the car in the real world. This is still a great promotional tool and with technology becoming more important in cars it is great to see a brand like Mercedes immersing itself in this sort of technology.