By 2013, eMarketer estimates online video spending will account for 11% of online ad spending and 5.5% of the TV advertising spend. Although at first glance the figures may not look like much, to achieve them online video advertising must grow steadily and spectacularly.

After a big burst last year—over 125% growth—eMarketer expects to see growth over 40% for four years, “falling” to slightly over 30% in 2013.

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Anthony Quigley