Tissot Augmented Reality Campaign Lets You Wear Virtual Watches Before Buying

A development of augmented reality (AR) is being able to superimpose different clothes or outfits and see what suits you. However, as a rule, these clothes tend to be little more than a cut-out image of a dress or suit for you to stand behind.

Watch company Tissot have incorporated AR into their services by allowing Australian shoppers to try on their watches virtually. Campaign Brief have reported that shop windows across Australia will be transformed into an interactive shopping experience where, by using a camera and touchscreen system, 3D technology will turn a paper wristband into any Tissot watch.

Consumers will not only see how the watches look, but they can also experiment with the touchscreen features, including the meteo compass, altimeter and thermometer of those watches that support those features.

In addition, those trying out their watches can take a picture of themselves and post it to Twitter or Instagram using the hashtag #TissotReality for a chance to win the watch of their choice every week of the campaign.

Alternatively, those who aren’t based in Australia can avail of the online version where, by using a webcam and printing out a similar wristband, you can try out the different watches, but not with the same level of interaction that the outdoor campaign offers. The campaign began today (November 11th) and will last until November 30th.