Ebay create interactive shop window; make donations via smartphone

There have been a wide variety of Christmas themed campaigns launched involving augmented reality or QR codes, but this campaign makes use of QR codes for a good cause. Teaming up with retail store Toys for Tots, eBay have installed interactive shop windows in New York (at 35th and Broadway) and San Francisco (at 117 Post St). On the display are a number of toys with a virtual price tag and accompanying QR code.

By downloading the eBay app and scanning the respective QR code with your smartphone, you can donate anything between $2 to $25 to the Give-A-Toy Store. Once a donation is made, the toys come to life and express their gratitude by celebrating.

All proceeds go to the Give-A-Toy Store which donates toys to children in need. If you’re not based in either New York or San Francisco, you can make a donation by visiting the Give-A-Toy Store site.