Google Adwords

Google Adwords Expands Bid Simulator To Include Campaign Estimates

May 12th, 2012
Quinton O'Reilly

While Google AdWord users have been able to create simulations of bids changes for a while now – showing users how many clicks and impressions ...

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Google Makes Improvements To Mobile Advertising With App Extension

May 1st, 2012
Quinton O'Reilly

Google is really pulling out the stops when it comes to their mobile and advertising strategy. Just last week, they released a playbook educating brands ...

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Google Opens Up Adwords For Video To All Users

April 23rd, 2012
Quinton O'Reilly

Google is pushing advertising on Youtube for quite a while, with 800 million visitors to the site every month, the platform is practically a goldmine ...

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AdWords Campaigns To Automatically Match Misspelt Words & Varients

April 18th, 2012
Quinton O'Reilly

We all know the feeling where you type something into a search engine and accidentally misspell whatever you’re entering. For those using AdWords services, it means ...

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Four ‘Ingredients’ To Help Improve Your AdWords Quality Score

April 4th, 2012
Quinton O'Reilly

If you’re focusing on Adwords campaigns and are looking to improve the quality and performance of your keywords, then you’ll be glad to know that ...

Posted in Google Adwords, Resources | No Comments »

Google Gives AdWords’ Contextual Engine Its Biggest Upgrade Yet

March 22nd, 2012
Quinton O'Reilly

Google AdWords is introducing a significant change to its contextual engine, which matches ads to pages based on keywords, through keyword level targeting, bidding and ...

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Google AdWords Ad Text Strategy Pitfalls

February 1st, 2012
Irina Adashkevich

I am managing Digital Marketing Institute’s paid search accounts, including our Google AdWords account, and make sure to review them regularly. Most of the times ...

Posted in Google Adwords, Pay per Click, Resources | 2 Comments »

Cork – Digital Marketing Training Course – Leading to Diploma

February 4th, 2011
Anthony Quigley

Digital Marketing Institute delivers high quality training courses in all aspects of current digital marketing. We have recently partnered with the Cork College of Commerce to ...

Tags: Digital Marketing Institute, Events, google, google adwords, Main Category, Online Marketing, Search Engine Optimisation, Social Media, Youtube
Posted in Digital Marketing Institute, Events & Workshops, Facebook, Google, Google Adwords, Main Category, Marketing, Search Engine Optimisation, Social Media, Youtube | No Comments »

Free Google AdWords Training Course Video

February 1st, 2011
Anthony Quigley

Google (UK) has just launched a series of Free Google AdWords Training Course Videos to help advertisers start with, and then get the most from, their ...

Tags: Adwords Campaign, Google, Google Adwords, Main Category, Search Engine Optimisation
Posted in Google, Google Adwords, Main Category, Search Engine Optimisation | No Comments »