News Release:
Digital Marketing Institute plans to deliver certification programme through four universities in Malaysia and expects to educate 2,000 students in 2013.
Irish digital marketing training provider, the Digital Marketing Institute (DMI), has signed a major new partnership deal with Specialist Knowledge Centre of Malaysia to deliver DMI digital education and professional certification programmes in Malaysia and across the entire ASEAN region.
This brings to three the number of strategic alliances the company has agreed following two other deals in South Africa and India announced last month.
The Joint Committee on Jobs, Enterprise and Innovation recently published a report telling us that there are currently 4,500 unfilled jobs in the IT sector in Ireland (digital is usually lumped in with "IT"). Why is this the case? Why is it that, during one of the worst recessions to hit this country, we still cannot fill these roles when so many skilled people remain unemployed?
While there is no simple answer, one of the major issues that underlies this problem is that the education system is failing us all. The educational goals that schools and colleges are clinging to are woefully out of date.
Adrian Moss- I am Director of a company called Focus Business Communications. We specialise in audio and video production and use social media campaigns to promote the content and help create and support online communities. I established the company in 2004 to take advantage of the emergence of Web 2.0. Since then we have worked with a variety of clients from the private and public sectors. We are also a research partner in the 3 year long EU funded www.foodrisc.org project which is looking at risk communication. Our role is to evaluate the use of social media during a food contamination incident.
The User Experience Professionals Association (UXPA), formerly UPA, is a global organisation with supporting local chapters around the world. The official launch of UXPA Ireland takes place on 8 November 2012
There are certain essential basics in your email marketing that have to be absolutely right in order for your message to get through and be read. While the content will change from issue to issue, you still have to ensure that your email gets through the SPAM catchers, is opened by the recipient and is then read. An added bonus is for it to be forwarded on to the recipients’ colleagues.
Facebook is testing a new “want” button. This testing is being in the USA with a limited group of retailers. Basically what they are doing in allowing the retailers’ customers to create “wish lists” (which are essentially a shopping list).
This Facebook Collections feature (it’s real name) is designed to help retailers market and promote their goods. What happens is that, in addition to clicking the 'like' button, visitors and browsers can also 'collect' and 'want' products from the retailer. These products that are “wanted” then appear on their timeline (as well as in their friend's timeline).
While it is generally agreed that the sales of iPhone’s has faltered over the past couple of months due to “rumour and speculation”, Apple will likely sell shed-loads of iPhones once they launch of the iPhone 5 (which is expected to launch on September 12th. Wall Street currently expects Apple to report sales of between 22 million and 23 million iPhones during the September quarter. But if Apple ships its next generation iPhone on September 21, as expected, sales could be even higher.
According to a recent report by Deloitte, a quarter of people are “second screening” while watching TV while this figure doubles for 16-24 year olds. This is the term used to describe people using another another device, such as email, Facebook and Twitter to discuss what they are watching on TV.
Internet, TV, newspapers, radio, outdoor, and cinema all saw an increase in ad spend in the beginning of 2012 compared to last year, according to Nielsen’s quarterly Global AdView Pulse report. Although TV continues to attract the majority of advertising dollars, Internet advertising is increasing at a faster rate than other media types.
Internet advertising increased 12.1% more in Q1 2012 than one year prior. This is nearly 4 times the global rate which is increasing at a rate of 3.1%. The Global Adview Pulse report shows that with consumer confidence in advertising is rising across nearly all media types including TV, newspapers, radio, outdoor, Internet, and cinema.
The word crashes in the title is a little extreme given the growth and success Apple have enjoyed over the last couple of years but their stock has lost over 15% in value over the last month despite posting some spectacular results only a couple of weeks ago. Many will argue that the stock was [...]
Whether it makes its IPO debut on Friday or not, it's been almost impossible to escape the hype and noise surrounding Facebook's latest venture. The tech world hasn't seen an IPO this anticipated since Google back in 2004, and while there are a few similarities regarding the buildup to Friday, it's hard to tell how this venture will pan out...
While its growth is beginning to slow down, that hasn't stopped Pinterest from achieving another milestone: A $1.5 billion valuation because it raised $100 million in a recent financial round...
While we're all probably sick of hearing the word IPO anytime Facebook gets so much as a passing mention, its hard to remember a financial or tech related event that has had so much hype and buzz behind it. But while Friday gets ever closer, the investing public appear to be getting cold feet...
No matter how the Facebook IPO goes in a couple of weeks time, it is sure to shatter some existing records in the tech world. This chart shows some of the staggering numbers that the public offering will deliver and who it will make incredibly wealthy...
As the scheduled date to its IPO looms ever closer, Facebook is hoping that the company's growth prospects will persuade investors to pay 99 times earnings for its initial public offering. If this happens, it would make it a higher multiple than 99 per cent of companies...
Professional social media site LinkedIn has announced its financial results for the first quarter of 2012, revealing that its revenue had increased by 101 per cent compared to the first quarter of 2011. This makes it the seventh straight quarter where the company has experienced an increase greater than 100 per cent year-over-year growth...
In preparation for its forthcoming IPO, Facebook will be listing its shares on the Nasdaq Stock Market, the waiting period for entry into one of the best known stock indexes factored in as a negotiating point when Facebook was considering its options...
With the future of commerce and transactions heading towards mobile, Ebay has been aggressive in its expansion in recent times with their vision of mcommerce and the release of their card reader "PayPal Here", which was remarkably similar to a similar product to rival company Square...
As it prepares to go public in the biggest ever Internet IPO, Facebook has announced that it has surpassed 901 million users in the first quarter, placing it one step closer to reaching one billion users by the end of the year. From the 901 million users, 526 million were described as daily active users while 448 million had used Facebook mobile products...
After recently purchasing a number of patents from IBM, Facebook has further strengthened its stance after striking a deal with Microsoft to purchase a portion of the patent portfolio it acquired from AOL recently for $550 million...
After much talk, Facebook is reportedly looking at May 17th to launch its long awaited IPO, depending on whether the State Examination Commission (SEC) agrees that all of Facebook's papers - including the company's recent acquisition of Instagram - are in order...
Google has taken one step closer towards making Youtube a portal for original content and longer movies. While Youtube has experimented with it in the past, the latest deal with MGM puts it a step closer toward it becoming a media portal...
While not as illustrious as other sites, LinkedIn has quietly plugged away, becoming the main portal for businesses and professionals to establish a presence online. While it doesn't have the numbers Facebook has, its main pull is its ability to generate leads for businesses and customers...
In a industry where creativity is everything, it can be incredibly difficult to show potential employers that you’re the right person for the job. The competition for jobs has become fiercer than ever and you have to be something very special to stand out from the rest of the pack. We’ve already covered a number [...]
For the past year and a half, Youtube has been pushing towards creating more original content and turning the site into a media outlet. With a new channel sponsorship ad model on the cards, the company is experimenting with different ways of generating revenue and is now incorporating paid options into its live streaming service...
When Facebook paid $1 Billion for the photo sharing mobile network Instagram many raised an eyebrow at the price and wondered why they had paid so much for a service that had never turned a penny in revenue. We look at 5 possible ways in which they could turn their huge user base in to real revenue though in the future and possible make their price tag look cheap...
Just when you thought Facebook should be staying quiet and getting ready for their IPO early next month, out they come and shake the whole social media world up by acquiring Instagram. It's a move that, once again, shows their strategic brilliance and has been obvious for us all in the industry to see coming for some time now...
This week, April 12th to be exact, the Internet Corporation for Assigned Names and Numbers (ICANN) will stop accepting applications for a new round of generic top-level domains (gTLDs), the part of a web address that appears to the right of the period. Currently gTLDs like '.com', '.net' & '.co.uk' are...
If hardware is the backbone to any good smartphone, then apps have become the lifeblood with many consumers judging a device on what they're able to download for it. Microsoft know this and because it's playing catchup with its competitors, iPhone and Android, it's turned towards funding developers to ensure apps are created for them...
We all know that social sharing is an essential part of any brand or company strategy, but trying to quantify the monetary value of a like or retweet is understandably difficult. Sharing something gives a brand that little bit more exposure but what effect it has on the balance sheet isn't clear...
It's (reportedly) two months away, but Facebook is halting the trading of its shares on secondary markets by the beginning of April as it prepares for its initial public offering (IPO). Representatives of the company have instructed firms that help investors buy and sell stock in closely held companies to cease trading of its equity this week...
With social media being a predominant part of anyone's online experience, it is considered crucial for businesses to have their own Facebook Pages. Here are top tips for a Facebook-for-business-novice on how to ensure your Facebook marketing is successful.
Please add your own tips in the comment field below!
1. Choose a correct category
When creating a business page, you will be asked to identify a category for your page. The available options are:
Local Business or Place
Company, Organization or Institution
Brand or Product
Artist, Band or Public Figure
Entertainment
Cause or Community
The category you choose is important as it will help you rank in more relevant searches and provide relevant information fields on your Page.
2. Decide whether to post updates as yourself or a company
On a Facebook Business Page admins are able to post updates either as themselves, or as a Company. (On new Facebook Pages this setting can be easily switched in Manage > Use Facebook as ...)
Normally large and international companies get better response from their Facebook community if they write updates as a Company, while local businesses can benefit from the immediate proximity to their customers in the real world and bring that local community feel online by posting as themselves.
To make up your mind on what option would work best for your business don’t be afraid to experiment – try both types of communication and monitor the results. It won’t be difficult to spot the difference in the interaction.
3. Create an engaging landing page
Use applications like the discussion board and YouTube video box to add more engaging
With the lack of must-have apps available on the Windows Phone combined with the need to increase this number to appeal to consumers, Microsoft and Nokia have announced a deal which will see them invest up to €18 million in a new mobile application development program called 'AppCampus'...
After falling into a legal battle against Yahoo!, who have sued the patent infringement, Facebook is launching its own counter measures against it and future lawsuits by acquiring 750 patents from International Business Machines (IBM), adding intellectual property...
Of the few media outlets who have erected a paywall around their content, the New York Times is one of the more prolific examples, having introduced it this time last year. Now after obtaining roughly 454,000 paid subscribers...
Paypal have been very aggressive with the number of new products they're revealing over the week. Their upcoming digital wallet has been getting a lot of attention in recent days and now they've released a new product called PayPal Here, allowing small businesses to accept any type of transaction...
New research from Facebook optimisation site, Recommend.ly found that on average, 82 per cent of Facebook brand pages post less than five update posts per month, signalling a lack of interaction and effort for businesses to engage fans. The research took into account 1.7 million Facebook pages...
Ask any UI or UX designers what the hardest part of their job is and they’ll tell you that it’s balancing the amount of information on a page while keeping the design eye-catching and clean. Finding that happy medium between being informative without overloading viewers is something most startups struggle with. It’s long been proven [...]
After allowing brands and businesses to make the switch over to Timeline - before politely reminding them that the changes will be made permanent at the end of the month - many have taken the opportunity to do so with eight million brands switching within the first ten days of the changeover, according to Facebook...
There's been talk of mobile payment technologies for years now, and the technology is gently entering the mainstream at certain locations, with Visa and Samsung announcing mobile payments technology for the London 2012 Olympic Games, and we've seen a similar use of technology...
Facebook and Google are quickly outclassing every other internet company in terms of how much advertising revenue they're taking in year in, year out. While both companies were level last year, 2012 could be the year that Google will begin to pull away and lead the pack...
After the company's Q4 2011 report brought good news for the company, LinkedIn are now on a high and the day gets even better for the professional social media site. Regarding its operations over in Asia and the Pacific region, the site has amassed ov...
The Collison brothers have yet another success on their hands as news stars leaking out that they have closed a round of funding valuing their company at the $100 million mark. Silicon Valley venture capital firm Sequoia Capital are leading the round t...
Ark° is a not for profit movement encouraging Acts of Random Kindness. It began in the small town of Holywood, Co. Down just 3 years ago. The idea was that you performed ‘one Act of Random Kindness (an Ark°)’, every time their brand was worn. The clothing acted as a reminder to be kind, while allowing the wearer to look good doing it.
Each piece of clothing carried a message, ‘inspiring others to be kind and getting them to think differently about the way life should be lived. It's a symbol for a new way of life through a new kind of clothing’.
In an attempt to spread the Ark° message across the world the founder travelled to the US. This was the beginning of the end for ArkHQ.com (Ark°). They merged with the American Ark (ark.com) midsummer. However after a short time it became clear for all to see that their expectations differed greatly thus resulting in a split after 3 months.
As a result the Irish Ark° had to forfeit its website and the founder Cameron Stewart, was ‘worn thin’. Losing the website for him ‘was simply the icing on the cake that tipped me over. I do wish it hadn't ended this way but I'm sure there's a reason for it somewhere’.
Little did he know through Facebook and the dedication of his fans Ark° lived on. Its movement can be seen on the streets of Dublin and its fans, all over the world.
This story inspired us here at The Digital Marketing Institute to be original
With the aim to stimulate tourism in the country, Japan's Foreign Ministry is inviting popular bloggers and twitter users from around the world to visit areas devastated by the earthquake and tsumani which struck on March 2011...
There has been a lot of speculation recently regarding a revamp of Facebook's brand pages. Many are expecting a February 28th rollout, which is only a few weeks away. But what will these new brand pages look like? We've created some mock-up examples to...
We all know that developing social media profiles can be vital in generating leads for businesses, be it B2B or B2C. Therefore a number of different social media channels are being used to develop businesses but which ones should you be concentrating y...
With various social media reports and surveys being released in recent times, a number of them have contradicted each other in determining how businesses value the role of social media in their day to day working. So is one report right and another wro...
Social media is a two way street, there has to be reasons for both marketers and consumers to engage with each other. But what either side is looking for can be two completely different things and if marketers don't realise this, then they will greatly...
With social media, interaction is vital to develop and promote brand loyalty among consumers yet a new study by New York marketing agency Mr Youth have found that brands with a social media presence only respond to half of all brand page posts made by ...
If there is one networking tool that needs revamped it has to be the plain old business card and that looks like it could be a step closer with this new version created by an agency in London that brings some augmented reality to the party...
Le Web is one of the biggest tech conferences of the year and web firms Salesforce and their newly acquired partner Radian 6 have produced an infographic that captures the conversation around the event. The big takeaway is that social media got the mos...
A survey compiled by email and social media marketing company StrongMail have found that the majority of B2B marketers are planning to increase their marketing budgets for 2012. Email and social media channels are the areas that will be focused on and ...
Start ups have always been about being scrappy and bootstrapping your idea to a point where it hopefully makes money or you can raise a little capital in return for the money needed to grow to the next level. Recently though with the industry awash wit...
Twitter have today started rolling out a complete redesign including new tools for brands and businesses in one of the biggest redesigns of the site in years. What will these new solutions mean for businesses and brands and how will advertising fit in ...
One of the biggest challenges that a small business faces online these days is the posting of negative reviews on social sites like Yelp and Foursquare. For people who don't work in the industry this can be a serious with the first reaction usually bei...
It's obvious that businesses recognise the potential of social media as well as how it affects their company. Yet a new study from SocialStrategy1 and OfficeArrow state that the majority of small businesses are overwhelmed by the concept and are unsure...
The Digital Marketing Institute has gathered an elite cluster of business and digital media specialists to help give online businesses a kick start through two dedicated training programmes.
The goal is to help clients create the ideal blueprint for building their online business. Along with identifying the right business model, they will have a comprehensive overview of all the major disciplines required including site development, marketing, e-commerce, operations and finance. A successful online company has many components. For example, understanding the online marketplace is critical to defining the brand and business model. Mapping out marketing, advertising and legal strategy prior to web development will avoid expensive delays and changes. It is vital to get the right advice at the right stage to minimise the risks.
With the stock markets becoming of greater interest not only to investors but the general populous, we’ve compiled a list of the more useful tools and programs, some free others for a price, to help monitor any changes and keep you up to date with al...
Every company has employees brimming with great ideas but sometimes it can be difficult to get them out there and develop them into something real. Intuit aim to solve this with their new product, Brainstorm, but for a price....
For web publishers and small businesses who want to get their own professional video set up there have always been lots of choices but one of the most beautiful players out there Vimeo have just launched a businesses package that is worth checking out....
Red Bull are one of the biggest and most successful brands in the world and rather than resting on their laurels they are releasing a full length feature movie that is coming to cinemas this September. The movie is about snowboarding and they claim it ...
As more and more web companies emerge, maybe it's finally time to admit that this is only sustainable for so long, and that collaboration is the key to success. The recent collaboration between Foursquare and Groupon, just announced today, shows that m...
With the cost of print media beginning to exceed revenue received, traditional outlets are slowly making their way onto an online platform to explore new ways of generating revenue and in some cases, curb the losses that they’re experiencing...
Most of us go about our daily lives without to much thought about the science that goes in to designing the brands that we consume on a daily basis but a new set of concept drawings from a chap called Jorn Beyer seeks to change all of that. He has re-d...
The jump to online for many broadcasters has brought many changes and transformed how we consume media. News sites act as 24 hour services racing to update its readers on the latest happenings before everyone else, artists now release their songs and a...
ord have been well known for their focus and use of social media to drive the company forward, being one of a few number of companies being allowed to set up a company profile on Google+. In another example of the company interacting with their audienc...
Ever since Amazon launched in 1995, online shopping has experience a massive boon over the past number of years; Alongside the many issues that had emerged from this, online payments have quickly become a hot topic among consumers and retailers. With o...
When navigating a company or service site, inevitably there will be cases where site viewers will have a question or inquire for more information. Even if the answer is already provided on the site, they may not always be obvious for people to find, wh...
Although Google + has only been up and running for 3 weeks there has been huge demand for business pages that brands, charities and large corporations could use to help engage with the general public. For the moment though Google is limited to personal...
With the number of people reached social media sites increasing, brands and companies are learning how to create campaigns that use the platform effectively. While sites like Facebook can utilitize the visual, advertising on Twitter is a greater challe...
Brands and businesses are all familiar with the right way to engage on platforms like Twitter and Facebook but with all the buzz being around Google + at the moment we wanted to look at one of the early campaigns by a business, share what you can and c...
Brands and businesses are all familiar with the right way to engage on platforms like Twitter and Facebook but with all the buzz being around Google + at the moment we wanted to look at one of the early campaigns by a business, share what you can and c...
Most small businesses have a very limited budget for building their own website let alone worrying about a mobile presence but Google have today launched a simple tool to help small businesses all over the world. With a couple of simple steps like uplo...
Groupon is set to launch itself on the stock market at a valuation of $750 million. However, there are some questions about the sustainability of its business model when it is so easy for competitors to enter the market.
Enterprise Ireland's celebrated their Class of 2010 at an event at their headquarters at East Point in Dublin, Ireland,
In attendance was Richard Bruton, the Minister for Enterprise, Jobs and Innovation was in attendance and gave a keynote speech. He ...
A quick synopsis of the the 2011 Digital Salary & Employment Survey from Prosperity.ie confirms our worst fears at Digital Marketing Institute about the quality of graduates that our universities are producing in this country. For some time anecdotal evidence has pointed towards the lack of digital education at third level. I recently spoke witheven s marketing graduates (Class of 2011) who are starting the Digital Marketing Institute Professional Diploma in Digital Marketing in the past 3 weeks. When asked what percentage of their marketing degrees covered digital? the unanimous response was ZERO!!
Digital Marketing Institute has advertised a job for a web developer and its amazing, we've received a bunch of applications and they are all from guys. Are there any female web developers in Ireland?
And before anyone blows a gasket, obviously gender will not be an issue when filling this role. I'm just curious to know if there are many female web developers out there who would be interested?
