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Why Is Google Trying To Make Email Social AGAIN?

Niall Harbison May 9th, 2012
Niall Harbison

Remember Google’s first couple of pathetic attempts at getting into social media called Google Buzz and Google Wave? Apart from Buzz being a useless product, ...

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Is This The Most Expensive Use Of LinkedIn As A Marketing Tool Yet?

Quinton O'Reilly February 7th, 2012
Quinton O'Reilly

We’re all for companies and groups using social media sites differently and trying out new things  but Cisco’s latest LinkedIn campaign has basically ignored these ...

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How To Avoid Spam Filters When Sending Bulk Email

Irina Adashkevich January 27th, 2012
Irina Adashkevich

Email is still one of the most effective marketing channels – that is if it reaches its recipient. There are plenty of ways why that ...

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IKEA Launch Social Experiment – Paris “Apartments” In Metro Station

Niall Harbison January 17th, 2012
Niall Harbison

IKEA have just launched a smart campaign in Paris that aims to show just how effective their furniture is in small cramped spaces. They created ...

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Scandinavian Airlines Smart 2 for 1 Interactive Social Media Campaign

Niall Harbison January 12th, 2012
Niall Harbison

Scandinavian Airlines carried out research that showed that their best customers were high earning couples who booked their holidays together. So with that in mind, ...

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Email Marketing Interview With Alex Fenwick of MailingManager.co.uk

Irina Adashkevich November 21st, 2011
Irina Adashkevich

Alex Fenwick is a designer, an email marketing consultant and an account manager at Mailing Manager UK. He has years of first hand experience dealing ...

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Email Marketing Interview With Mike Parry of Inbox Warriors

Irina Adashkevich November 4th, 2011
Irina Adashkevich

Email marketing is a core part of successful digital marketing, it’s one of the old school strategies associated with marketing online but is ...

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How Email Marketing Saved Montana Troutfitters

Irina Adashkevich November 3rd, 2011
Irina Adashkevich

By Kris Kumlien

In January of 2006 I took over a small retail fly fishing business and guide service in Bozeman, Montana that was struggling after ...

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People Don’t Hate Email, They’re Addicted To It

Niall Harbison August 9th, 2011
Niall Harbison

Every single day of the week online you will see people giving out about email. It’s usually bloggers and techie people who feel their need ...

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Latest Report on Consumers’ Sharing Habits

Irina Adashkevich May 18th, 2011
Irina Adashkevich

Digital marketers are constantly looking for the channels to engage with their audience. While the debates whether email is dead, or whether impact brands are ...

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