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The best social media books that have nothing to do with social media

Niall Harbison July 31st, 2011
Niall Harbison

There’s certainly no shortage of books on social media, social technologies and online communities that are invaluable reading for brands, marketers etc.. But there are ...

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All Hail The Wheelbarrow

Niall McKeown June 24th, 2011
Niall McKeown

Imagine you’re standing in front of the Taj Mahal marveling at its construction.  A local Guide comes up to you and states “Such a wonderful ...

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Brand hasn’t gone away you know

Gareth Dunlop May 16th, 2011
Gareth Dunlop

Analytics evangelists have done a tremendous job in shaking the marketing profession out of bland or meaningless online success measurements, but in their quest for ...

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A new way for users to get behind their favorite causes — and for Causes to make money

Irina Adashkevich March 29th, 2011
Irina Adashkevich

Collecting donations has probably become more difficult for charities in recent years, but it hasn't deprived them of their entrepreneurial spirit. Causes.com, the startup that ...

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Business blogging at times of crisis: case study of dlr Emergency Updates Blog

Krishna De January 27th, 2011
Krishna De

Tweet

What inspires or motivates you to start a business blog? One of the key questions we have to consider when starting a business blog is ...

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Good service isn’t a differentiator it’s an expectation

Niall McKeown January 4th, 2011
Niall McKeown

Listen up service providers.

If you’re a property agent, solicitor, hotelier, medic, insurance broker, banker, PR expert or just a plain old consultant, stating that your ...

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Input into the Next Prof Diploma in Social Media Marketing?

Anthony Quigley November 24th, 2010
Anthony Quigley

Digital Marketing Institute has recently launched Ireland's ONLY Professional Diploma in Social Media Marketing.  While the syllabus, topics and schedule is confirmed, we would be ...

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The Technorati State of the Blogosphere Report 2010 – insights for marketing managers and PR professionals

Krishna De November 4th, 2010
Krishna De

Technorati’s have just published the first part of their ‘State of the Blogosphere 2010’ report. Some 7,200 bloggers responded to their survey this year ...

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Into every negative viral phenomenon a little Rain must fall

Niall McKeown October 24th, 2010
Niall McKeown

Popular Belfast nightclub Rain has experienced a newspaper article spark a viral hate campaign against the establishment on Facebook.  The club was reported to have ...

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Facebook Personal Account or Facebook Business Page

Niall McKeown September 20th, 2010
Niall McKeown

If Facebook has a flaw it’s that organisations can use personal accounts for their online marketing. The problem as I see it is this; ...

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Mary Ann McCormack, DirectorGiraffe

Well done for providing a excellent course this week. You provided up to date information on exactly what you said you would, in an efficient, professional way, using 'in the loop' people. Well done and thanks.

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