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Search Engine Optimisation


Watch Out for a Penguin! Google Fights Back Against Spam

Irina Adashkevich May 1st, 2012
Irina Adashkevich

Yesterday we received several calls from our newsletter subscribers enquiring about the changes in Google search results that happened over the weekend.

On Friday, April 27, ...

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Google+ Beats Facebook And Twitter When Helping Boost SEO Rankings

Niall Harbison May 1st, 2012
Niall Harbison

Although social media is brilliant for building your brand, there’s one area that many brands and businesses are starting to look at: The effect it ...

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Google Continues Clampdown On Webspam By Refining SEO Algorithm

Quinton O'Reilly April 25th, 2012
Quinton O'Reilly

With all sites wanting to gain as much traffic as possible and the workings of search engines becoming more complex, a Search Engine Optimisation (SEO) ...

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Google Study Highlights Search Ranking’s Impact On Ad Clicks

Quinton O'Reilly March 28th, 2012
Quinton O'Reilly

It feels like this week is focused mostly on Google news and the research done around their products, with topics like mobile advertising via search and ...

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The Five Most Common Mistakes In SEO [Video]

Quinton O'Reilly March 20th, 2012
Quinton O'Reilly

Figuring out how to improve your site’s Search Engine Optimization (SEO) is perhaps one of the most confusing tasks for any business that doesn’t have ...

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Interview with Keyword Research and SEO Expert David Viniker

Irina Adashkevich November 10th, 2011
Irina Adashkevich

David Viniker of keywordseopro.com and firstwebsitedesign.com speaks out about SEO, SERPs, and how to influence your PageRank.

How important is keyword choice in SEO?

Choosing the best ...

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Simon Penson Talks About the Most Important and Divisive Algorithmic Updates by Google Ever

Irina Adashkevich November 9th, 2011
Irina Adashkevich

Simon Penson, of Zazzle Media, answers a few questions about the Panda update (the most exciting and revolutionary algorithmic update by Google e

ver) ...

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5 keys to better online copy – webinar replay and audio download

Krishna De June 6th, 2011
Krishna De


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Are you looking for ways to enhance the effectiveness of your online copy? If you missed the webinar that Ann Donnelly and I ...

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The Challenge Facing SMEs Using Google AdWords

Niall McKeown June 3rd, 2011
Niall McKeown

In March 2002 iON posted its first Google AdWord campaign on a $5 a day budget.  Within two weeks we had an appointment set-up with ...

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An Irish Example of How Offline Marketing Drives Online Activity

Niall McKeown May 30th, 2011
Niall McKeown

I had the good fortune to visit the Google offices in New York in May 2009.  During my conversations with the Google Search folks, I ...

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