Whether you are a new internet business or are extending your ‘bricks and mortar’ business to the net, Sage Pay’s morning seminars will demonstrate what you need to focus on to develop a successful e-commerce business.
Many business owners want to know how they can implement and measure social media for their business. Here is a free guide for those that are starting out or are already using social media but still have lots of questions.
By Beatrice Whelan, Social Media & Content Specialist at Sage Download full size Infographic here In creating Sage 50 2013, we listened to over 4,000 Sage customers. This feedback was then used to design some great changes to the software, some big, some small, but all of which make Sage 50 Accounts a better solution. The Infographic, which [...]
Continue readingThere has been huge buzz over the last couple of months since Google announced that they were going to be building video glasses that would act as a computer. All that buzz is about to be passed by a new kickstarter project which has something very similar in the works and which could launch sooner...
Continue readingThe BBC created one of the most watched series last year when they launched Frozen Planet to rave reviews and in a bid to introduce it to the lucrative USA market they have launched an app that uses augmented reality to bring the animals to a shopping mall near you...
Continue readingThere is no doubt that electric cars are starting to burst in to the mainstream and in a move to position themselves as the market leaders in China Volkswagen have launched an innovative new campaign aimed at educating consumers about their new electric golf...
Continue readingAfter touchscreens, gesture controlled screens is where we seem to be heading with different companies using webcams and Microsoft Kinect to ensure that the next generation laptop and computers don't need a mouse to function. With so many devices and prototypes out there, this has to be the one that not only promises what it delivers...
Continue readingLynx are known for their brilliant creative work all over the world and their latest campaign sees them launch the world's first invisible advert in an old house in Sydney. The house was fitted with LED screens that were transformed into a steamy scene when passersby were given special glasses...
Continue readingBoth Disney Research and Microsoft Research have developed their own gesture recognition devices. Microsoft continue their work with a system that doesn't require Kinect to work, instead just using your speakers and microphone to function, while Disney's project practically turns any object into a touchscreen...
Continue readingMicrosoft Phone and Bing, neither of which has enjoyed a great deal of success after being muscled out by Apple and Google, has released a new app that starts using AR in a way that is both practical and useful. They have released a new version of Bing's Translator app, which not only has the usual features you would associate with such an app, but gives you the ability to translate text by simply highlighting it with your camera...
Continue readingWith thousands of technology and social media blogs out there, it can be hard to stay on top of the constant stream of comment and analysis. I wanted to start a new feature that shares the ten must read stories of the day that I have carefully curated for you on my travels.
Continue readingWith thousands of technology and social media blogs out there, it can be hard to stay on top of the constant stream of comment and analysis. I wanted to start a new feature that shares the ten must read stories of the day that I have carefully curated for you on my travels.
Continue readingWith thousands of technology and social media blogs out there, it can be hard to stay on top of the constant stream of comment and analysis. I wanted to start a new feature that shares the ten must read stories of the day that I have carefully curated for you on my travels.
Continue readingTupac Shakur was the greatest rapper of his generation and last night at the Coachella Music Festival, all the conspiracy theorists were proved right when he jumped up on stage between Dr Dre and Snoop Dogg. It was, in fact, just a brilliant piece of marketing from the late rapper's record label and it is getting huge buzz online today...
Continue readingThere's been many rumours surrounding Google Drive, the company's challenger to online cloud storage services like Dropbox, the latest one is that it's coming sometime this month. However, that rumour may have some truth to it as online diagramming tool Lucidchart had added (and subsequently removed)...
Continue readingWith thousands of technology and social media blogs out there, it can be hard to stay on top of the constant stream of comment and analysis. I wanted to start a new feature that shares the ten must read stories of the day that I have carefully curated for you on my travels.
Continue readingNormally when companies want to promote that a product is faster or more powerful than its competitors, they usually throw stats, figures and technology that sounds impressive but glosses over the heads of the casual user. Intel has solved this problem by not only...
Continue readingWith thousands of technology and social media blogs out there it can be hard to stay on top of the constant stream of comment and analysis. I wanted to start a new feature that shares the ten must read stories of the day that I have carefully curated for you on my travels.
Continue readingWith thousands of technology and social media blogs out there it can be hard to stay on top of the constant stream of comment and analysis. I wanted to start a new feature that shares the ten must read stories of the day that I have carefully curated for you on my travels.
Continue readingNext month, New York City is planning to unveil 32-inch 'smartscreens' with internet connections inside 250 old phone booths throughout the five boroughs. Currently there are over 12,800 outdoor pay phones in the city, whose contracts with the city expire in October 2014...
Continue readingEvery once in a while technology like video takes a huge step forward and changes what you thought was humanely possible within an industry and this video is a classic example of that. It features a tea party shot on a new camera at 6900 frames per seconds and it looks like the way we all think about video could be about to change forever...
Continue readingLast September, Youtube launched a beta feature which allows users to convert their videos into 3D through a single click. Since the company claim that hundreds of thousands of videos have been converted into 3D since then and today, they're expanding the beta to the general public so that anyone can convert their videos into 3D...
Continue readingWe keep hearing about how each browser, with their latest updates and newer versions, delivers the fastest experience yet or performs better than their competitors. However, if everyone is claiming this, then it obviously means that they all can't be right, but which one comes out on top?
Continue readingGoogle's Project Glasses team has released concept images and a video on their Google+ page showing what people could expect when the eyewear is released to the market. The video is shot from the perspective of one person wearing the digital glasses who makes his way around New York City...
Continue readingFor a device that was originally created to challenge the Wii, Microsoft's Kinect is getting a lot of love from developers and is inspiring them to bring gesture controls both to Kinect and other devices. The latest example is from a start up called Bot Square who have released an Mac app called Flutter, which allows you to control iTunes and Spotify via simple hand gestures...
Continue readingGoogle Maps already has a feature which shows you exactly how good/bad traffic is in a particular area, but now they've allowed it to highlight just how long it will take you to reach a destination by factoring in both live and historical traffic data...
Continue readingAfter originally announcing their self-driving car project in 2010 and doing numerous tests and experiments since then, Google has made real progress in making the project a reality and with more than more than 200,000 miles of computer-led driving completed since then, the company has shared a preview video highlighting the technology...
Continue readingSamsung are on a bit of a roll with marketing stunts at the moment, and their latest which features a human having their face used as a canvas, creating a series of cool projections that will blow your mind. You always see this on buildings but it is the first time you'll have ever seen it on a human...
Continue readingWe're fans of silly experiments that bring social media into the real world, especially if they involve gadgets. We've seen a belt that lets you like something on Facebook by thrusting your hips in its direction, and now two Dutch students have decided to bring poking into the real world...
Continue readingVery rarely will you ever come across a graph, map or anything related to technology that will look as stunning as this. Aaron Parecki, Co-founder of Geologqi, a platform for real-time location,messaging and analytics, decided to illustrate all the data logged in through various versions of Geoloqi...
Continue readingMost beer marketing usually focuses on how cold the beer is or how hot the girls in the bar are with little or no real imagination going into the vast majority of adverts. That all changes today with a video that is made for sharing across social media as Haan beer test the first ever beer that can't be spilled in a pub, no matter what you do to it...
Continue readingGoogle has combined its music, app, movie and ebook services and placed them under the one umbrella with their new service 'Google Play'. Describing it as a "digital entertainment destination" on their blog, the service combines the company's 450,000 apps for its Android device, 20,000 songs, their range of ebook and their movie service and places them in the one spot for you to find....
Continue readingWith the technology behind Microsoft Kinect finding more practical and innovative uses beyond playing video games (its original purpose was for the Xbox 360 in an attempt to combat against the Nintendo Wii's success), other companies are taking notice and developing their own tools that follow the same principal as Microsoft's device...
Continue readingMicrosoft Research's Applied Sciences Group (ASG) have been unveiling and demoing a lot of innovative and inspiring projects such as the holoflector (an augmented reality mirror) and Interactive Displays. However, one of their more impressive projects has to be their interactive 3D desktop which you can view without having to wear 3D glasses...
Continue readingWith the Mobile World Congress happening in Barcelona, it means that we're awash with announcement and product reveals regarding smartphones. However, if all of them are like this, then it could all be worthwhile...
Continue readingTwo car manufacturers have struck deals with different smartphone manufacturers to help create a better car interface, improve functionality and above all develop a better driving experience...
Continue readingConsidering the fact that there's roughly 425 million mobile users out of a total of 825 million Facebook users, it's no surprise that Facebook is making a push towards developing their mobile experience. Acting as a potential goldmine for revenue if they crack it, the company is putting measures...
Continue readingIf you throw out any news that contains the words 'iPhone', you're pretty much guaranteed a wave of interest and hype surrounding the next product. It's testament to Steve Jobs' vision and creativity that such products are cherished and admired. Even after his passing, fans are still expectantly waiting for the newest model, the iPhone 5, to be revealed to the world...
Continue readingIt seems like everyone can be a photographer these days because of the improved cameras on smart phones, and easily accessible effects and sharing platforms such as Instagram. Increasingly, people are turning to their phones to take and upload images to Facebook and Twitter, because of the speed and ease of doing so...
Continue readingWhen Google launched its Public DNS service back in December 2009, it aimed to be an alternative to the other Domain Name System (DNS) resolution services. Now fast forward two years later and it is now the largest DNS service in the world handling an...
Continue readingif you're looking for an example as to present statistics in a way that will leave your audience in amazement, look no further than what Coca-cola did in Turkey for their 125 year anniversary. Designed specificially for the Turkish modern art museum Sa...
Continue readingFor marketing and advertising campaign, the link between traditional media and mobile technology in the world of advertising is usually the QR code, the medium of choice for marketers but not so much for consumers who find the transition rather jarring...
Continue readingAfter being within the domain of smartphones and tablets, the market for large touch screens seems to be growing, or at least more and more companies are developing said screens with the intent of bringing them into the home. We've seen Samsung's unvei...
Continue readingThe Hiriko, the Basque word for 'urban', was originally a MIT concept car that had been in development since 2006, but now a working model of the Hiriko was unveiled a few days ago in Brussels. Consisting of four independent electrical motors - one for...
Continue readingIf you've ever tried dressing up to go outside but wanted to figure out exactly how cold it was without actually stepping outside, you're in luck. Robb Godshaw has created a haptic weather forecaster called the cyroscope, a aluminium cube that programm...
Continue readingWe've seen augmented reality being used in numerous different ad campaigns, promoting numberous products and brands such as the National Geographic. However, its use has been superficial at best mainly acting as cutscenes at best and with very little i...
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I broke the law, I broke it at least once a week.
I downloaded movies and TV series from illegal filesharing websites. (I was not a pusher though, just a casual user for personal use).
My other half and myself haven’t had a TV aerial or cable service for over a year. I simply got tired of surfing through reruns of Friends and all the other complete garbage that passes for TV these days. Yes I'm talking about you, star pop idol search brother bunkum.
Why did I stop? Well because the people who make movies and TV series came up with a way to make it easier for me to pay and view than to download from pirate sites. The same thing happened a few years ago. I used to download music illegally from Napster until iTunes made it easier to pay and access the music the way I wanted to.
The content makers tied the content and themselves to the production and distribution channel (the DVD or the CD became the product instead of the movie or music on it) and they based their revenue on this model and couldn’t see a way to move forward when the physical disc stopped selling.
The technology to allow the distribution of content online has existed now for 15 years and yet the movies and music businesses have fought the use of these technologies tooth and nail for years. (They also fought the VCR, the cassette, the DVD recorder and they fought the Web.)
So what allowed me to move from illegal to
Continue readingGeneral Motors (GM) Research and Development challenged students and researchers from the FUTURE Lab at Bezalel Academy of Art and Design in Israel to come up with new years to help rear seat passengers, particularly children, have a batter experience ...
Continue readingHow's this for a practical use location based social media sites. A design student from the National University of Singapore, Selene Chew, has created a new device that not only allows the blind and partially blind to navigate their environment, but al...
Continue readingThere's been a lot of gadgets on display at CES 2012, but the device that seems to be getting the most attention online is Samsung's interactive transparent window. Basically a transparent screen, the window allows you to do check out news feeds, watch...
Continue readingIt's always fascinating when people find innovative ways to utilise the abilities of everyday technological devices and give them a previously unheard of practical purpose. The Skylight adapter is an example of such an idea - it is a light-weight, plas...
Continue readingThe tech blog scene evolved a lot in 2012 with acquisitions, sackings, new publications and the usual heavy dose of big egos thrown in all making for an exciting year. As always new faces are emerging and these are the 5 social media and tech blogs to ...
Continue readingHyundai have just launched a super campaign in the iconic Times Square in New York city that allows players to engage with a massive screen and race a car using their iPhone in a wonderful piece of engaging advertising. It has to be one of the biggest ...
Continue readingJapan have a fascination with vending machines, creating more technologically advanced devices as well as giving them purposes that extend beyond their original use. Drinks company Asahi Soft Drinks Co. has created a new vending machine...
Continue readingWhile Augmented Reality (AR) has been used for mostly promotional pieces, the technology is slowly being used in more practical ways, becoming more than a plaything of agencies and companies. AR company and virtual browser Aurasma have developed a new ...
Continue readingMINI Canada have created an ingenious system that allows drivers of their MINI range to find their cars when they're out shopping with little hassle. Tying three foot helium balloons to each car meant that shoppers had a nice surprise when they were re...
Continue readingYou probably remember a few days ago, we wrote about Heineken's social media tree currently up in Singapore which displays and plays messages from Facebook on the tree itself. Well, retail store Canadian Tire have gone a step further and has harnessed ...
Continue readingWhile its still a relatively young service and still improving, Google Maps has become an indispensable resource for navigation and making sense of new places. Yet perhaps in years to come, this will become the next logical use for the service. In Japa...
Continue readingGoogle has thrown its hat back into the ring with its latest smart news reader Currents, which aims to win over smartphone and tablet users with its new interface and capabilities. Combining the content of reputable and popular media outlets with small...
Continue readingSwiss watch maker Breitling have pulled of a stunning marketing stunt by launching their own "jetman" who took to the air in a special flying suit before joining to other real jets to become the first man ever to fly in formation with other aircraft...
Continue readingEverywhere you look these days you will see people with their heads buried in their smartphones as our addiction to devices and their super fast connections continue to grow. The launch of Google's latest indoor maps shows just how much we now rely on ...
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If you thought the iPad was the future of touch computing then you could be very wrong as this video shows a touch screen desk that is launching in 2012 that could change how we use traditional computers. The EXOdesk is like a giant version of an iPad mixed with a traditional desktop and it looks like it would not only be fun to use, but also incredibly practical. The desk, which will apparently cost $1,299, includes the ability to drag and drop content around the surface as well as pulling in things like your RSS feed and latest tweets.
From a social perspective, you can see how something like Facebook would fit in here and allow you to interact with your photos and other rich media content in an unique way. I’ve never been a huge fan of the iPad because unlike most users who see it as a recreational device, I prefer something I can work on. This fits the bill perfectly with a solid keyboard, and it should actually make us all more efficient. With a relatively affordable price tag and the technology launching as early as next year, this could take off in a big way and I personally will be first in line.
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If you're a budding photographer, have an iPhone 4 or 4S and more money than sense, then you're in luck as Photojojo have created a new iPhone accessory that caters for your photographic needs.The iPhone Lens Dial is described by Photojojo as “a thre...
Continue readingAfter much talk and rumours, Facebook have decided to jump into the smartphone market by enlisting the help of Taiwanese cellphone maker HTC. The smartphone, codenamed Buffy, will run on a modified version...
Continue readingThere are many times where we doing a task and want the music we have to reflect our mood. Normally, unless you're very specific with your music taste, playing specific types of songs is difficult unless you...
Continue readingIf there was ever an example to prove how much our quality of life can change when everyone is connected, then this is it. Ericsson in Hungary had connected the small town of Bóly, a town with a modest population of roughly 4,000, to a fibre optic hom...
Continue readingMedia production company B-Reel have created a game called EELS, a 3D projection mapping multiplayer game. The eel that you control via smartphone is projected onto a physical installation so you can see it move around as you play...
Continue readingShare Tweet Ireland is rapidly being recognised as a hub of innovation and creativity in the technology sector. This reputation [...]
Continue readingOne of the world's best known chrisp brands Lays have just launched a unique vending machine which shows how they are being made in real time in front of the consumer. It's a smart marketing concept with the general public asked to put their own potato...
Continue readingA development of augmented reality (AR) is being able to superimpose different clothes or outfits and see what suits you. However, as a rule, these clothes tend to be little more than a cut-out image of a dress or suit for you to stand behind...
Continue readingA new marketing campaign in Germany has come up with the ultimate way of marketing chewing gum by targeting drivers as they entered parking lots. The logic was that a large portion of people automatically put the ticket into their mouth so a small mint...
Continue readingEver since the emergence of apps like Foursquare, there has been a notion that location based services would start taking over the world, but it just hasn't happened in the mainstream yet. For the past week, I've been playing with the latest app which ...
Continue readingStartup company Romotive have designed Romo, a robot which utilizes your smartphone capabilities and includes movement accessories as well as the physical capabilities that a robot requires to take over the world...or fetch you a soft drink...
Continue readingAs part of the Nuit Blanche festival in Toronto, Candian based bank Scotiabank decided to hold an interactive art experience FLUXe, where people from all over the world could take part. Through either their smartphone or tablet...
Continue readingWe’ve seen different and creative uses for the iPad recently, but perhaps one of the last things you think of making the tablet computer do is imitate a musical instruments. Well Starr Labs, who are best known for their popular Ztar electronic guitar...
Continue readingAugmented Reality (AR) as a promotional tool has grown in popularity to the point that it feels like a new AR campaign springs up every week. However, while some can be very impressive, such experiences are limited to those who own smartphones and are,...
Continue readingApple devices are popping up all over the world, and although they continue to increase in popularity, they can at times be hard to charge up. This is where this handy new device called the PlugBug comes in. It's really the device that all Apple power ...
Continue readingConcentration is a finite resource, we all know that. As much our minds start to wander from that document or essay we need to type up, the first place we go to tends to be the most conveniently located area of procrastination, the wonders of the web w...
Continue readingFor years people having been giving out about email as an inefficient way if communicating and how it is controlling their lives but a new alternative never emerges. Far from being annoyed with email it is actually following us around a lot more these ...
Continue readingEverybody tries to take on Twitter and Facebook with their own social networks and they all fail but when somebody like Amazon enters the fray with a social network for books you sit up and take notice. This has hardly been reported anywhere but Amazon...
Continue readingTurntable.fm is one of the most talked about and game changing music start ups to launch in recent times but nearly as soon as it launched it was banned for non USA users. As you would expect with any such start up the clones have been quick to emerge ...
Continue readingEvery company has employees brimming with great ideas but sometimes it can be difficult to get them out there and develop them into something real. Intuit aim to solve this with their new product, Brainstorm, but for a price....
Continue readingIt's probably not a huge coincidence that some of the world's biggest tech companies like Facebook, Apple and Google are all located in the same area of Silicon Valley. Is it pure luck that all these companies come form there or is it something more an...
Continue readingGetting a marketing message across when you are talking about the world's biggest dictators in never an easy challenge but this innovative new magazine campaign using QR codes really gets you thinking. This hugely visual and thought provoking campaign ...
Continue readingA hotel in Ibiza have built RFID technology in to their resort to allow people to engage with their Facebook profiles in the real world while on holiday. Guests are given a wrist band which they can swipe to upload photos, check in on Facebook places a...
Continue readingGoogle have always been known for their innovative and creative streak and ever since Larry Page returned to Google as its CEO, the company has wasted little time in introducing new products to stay ahead of the pack...
Continue readingWith the cost of print media beginning to exceed revenue received, traditional outlets are slowly making their way onto an online platform to explore new ways of generating revenue and in some cases, curb the losses that they’re experiencing...
Continue readingThe jump to online for many broadcasters has brought many changes and transformed how we consume media. News sites act as 24 hour services racing to update its readers on the latest happenings before everyone else, artists now release their songs and a...
Continue readingEver since Amazon launched in 1995, online shopping has experience a massive boon over the past number of years; Alongside the many issues that had emerged from this, online payments have quickly become a hot topic among consumers and retailers. With o...
Continue readingCars are one area that are clearly starting to attract great innovation when it comes to technology and the gadgets that are built in to them. A new concept video released by Toyota Ireland shows just what the touch screen passenger windows of the futu...
Continue readingAn Andriod app which incorporates integrated reality with GPS systems has expanded its services to include North America. Wikitude Drive has expanded their GPS app to American, Canadian and Mexican audiences, bringing the number of countries it covers ...
Continue readingA recent report issued, finds that sponsored stories in Facebook can decrease the cost per acquisition in a campaign by up to 32%, representing a huge saving for brands and a brilliant opportunity to increase word of mouth. We take a look at how Facebo...
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For those who ever wanted to create an infograph but have limited design skills, Visual.ly allows you the opportunity to create your own infographic, presenting data or statistics in a more striking manner. Already there are over 2,000 different infogr...
Continue readingThe Dublin Web Summit held at the end of last month had six hundred attendees and over fifty speakers, many of them major players in their own fields. The Summit itself was not about specialism but about bringing people together and the range of talks ...
Continue readingWhile the main currency of the web was once links between websites and publishers would be happy to be credited with a link back to their site that is no longer the case. Social sharing is affecting rankings and when copying and pasting content there n...
Continue readingIt is just over a year since Facebook launched its like button. We take a look at how effective it has been in that time.
Continue readingJune's Dublin Web Summit will be held at the RDS in Dublin. A venue that is at least twice the size as its predecessors. Paddy Cosgrave talks about why it will be worth attending.
Continue readingIn an article entitled Creating A Genius Cluster In Ireland Rich Moran points out that at key times in history geniuses seemed to come together in clusters. He outlines his interest at creating and being part of a genius cluster in Ireland. In resp...
Continue readingLady Gaga adopts some new and innovative marketing strategies around the release of her new album.
Continue readingRich Moran gives a fuller description of how Genius Clusters would work and how they could be formed in Ireland.
Continue readingWith the Queen's visit last week and President Obama's this week the attention of the world has been focused on Ireland. It is important to remember that Ireland is not only about Leprechauns, shamrocks and guinness. It is growing one of the most...
Continue readingTom Cusack of Enterprise Ireland discusses how Enterprise Ireland plans to have 10% of High Potential Start Ups would originate from overseas and be headquartered in Ireland.
Continue readingMarketo has hired 125 people for its Cloud operation. Meanwhile, Cork Institute of Technology announces first Cloud degree level course in the world.
Continue readingGroupon is set to launch itself on the stock market at a valuation of $750 million. However, there are some questions about the sustainability of its business model when it is so easy for competitors to enter the market.
Continue readingEnterprise Ireland's celebrated their Class of 2010 at an event at their headquarters at East Point in Dublin, Ireland, In attendance was Richard Bruton, the Minister for Enterprise, Jobs and Innovation was in attendance and gave a keynote speech. He ...
Continue readingAt the High Potential Start-Up Showcase, Class of 2010 which took place at East Point in Dublin, we had the opportunity of speaking with Hugh Cooney, Chairman of the Board of Enterprise Ireland. He spoke about the fact that there has always been entre...
Continue readingIn front of about a 1,000 attendees at the Dublin Web Summit being held at the RDS, Marcus Segall, COO of Gaming Operations at Zynga announced the opening of a Dublin office by his company. Zynga now joins Google, Microsoft, Facebook and a myriad othe...
Continue readingDaire Hickey talks about the Dublin Web Summit Series. Interviewed at DWS6 which took place at the RDS in Dublin on June 10, 2011. There were about a thousand attendees and the event has guest speakers such as Jennifer O'Connell from Journal.ie, Ma...
Continue readingWilbour Craddock, Architect Evangelist at Microsoft, has one of the coolest jobs in the world. We met him in the breakout room at the Dublin Web Summit Series where he was demonstrating the Microsoft interactive technology. A full DJ mixing deck is ...
Continue readingA FREE live and online (Mashable.com/MeetUp.com) event with panel discussion to celebrate media becoming social. June, 30th, 4:00 p.m. PST Informative social media discussion, high quality networking with leaders in business & technology. Iri...
Continue readingBefore stepping down from her role as editor of TheJournal.ie Jennifer O'Connell spoke at the Dublin Web Summit Series that was held at the RDS. In this interview she tells the story of how she became involved with TheJournal.ie and about its rapid gro...
Continue readingThis is a brilliant campaign case study from Tesco in Korea who have been trying to crack the market for some time and decided to use an innovative strategy using mobile and QR codes to bring virtual shopping to public places. It's yet another example ...
Continue readingThe online file storage company Dropbox who have 25 million customers and until yesterday a super reputation as one of the best new start ups are today at the center of a massive negative PR storm after a massive security breach. Its hard to know if an...
Continue readingA beer company launching a new chocolate flavored beer who didn't have enough budget for a print or TV campaign have come up with a novel way of promoting their new product...launching an edible chocolate flavored website. The campaign is an innovative...
Continue readingIt's not often that a start up comes out of nowhere and completely blows you away but that is what Turntable.fm has done as it seeks to completely transform the way we all listen to music. It's an incredibly social new app that allows you and your frie...
Continue readingApple launch their iCloud event today and with everybody focused on the music and movies side of things Apple could make an unexpected move and launch something impressive in the photo sharing space. Our online photos are completely fragmented at the m...
Continue readingIn one of the most unexpected yet brilliant moves Groupon have just launched a new product teaming up with Expedia to jump in to the travel market. The site is launching at the end of the month and will provide consumers in the USA and Canada with cut ...
Continue readingThe worlds of technology and social media are moving at an incredible rate at the moment fueled by plenty of capital and incredible innovation so after a visit to Techcrunch Disrupt in New York I wanted to take a look at some of the biggest trends arou...
Continue readingThe worlds of technology and social media are moving at an incredible rate at the moment fueled by plenty of capital and incredible innovation so after a visit to Techcrunch Disrupt in New York I wanted to take a look at some of the biggest trends arou...
Continue readingTechcrunch Disrupt is a brilliant place to see start ups and some of the technology that is coming in the future and with 100s of great demos I wanted to pick out the 3 that I thought were the strongest over the couple of days. In terms of innovation, ...
Continue readingInstragram is growing at a huge rate and it could very quickly be getting to the stage where it is starting to grab users attention more than Twitter. Although the 2 services would not compete directly there are actually a huge amount of ways in which ...
Continue readingThe last year has been the year of the smart phone and hand in hand with that has come the rise of the QR code. QR codes are 2D bar codes which users scan using a QR code reader on their smart phone which then takes then to a link in the online world. ...
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According to Wikipedia more than 100,000,000 iPhones have been sold since the launch of the first edition four years ago. After the initial short wave of hyper excitement in the techie community, iPhone has become a device used by masses, i.e. common folk with no inclinations to go gaga for new technologies and gadgets. Nevertheless, I'm sure if given a choice we all like shortcuts that allow us to do whatever we need in the least possible amount of steps.
iPhone's latest operating system, iOS 4.3 — available for the iPhone 3GS and the AT&T iPhone 4 — offers lots of efficient functions, some of which even hard-core users may not know exist. (Sorry, Android users, but that OS has so many versions and skins that a quick guide would be neither very quick nor much of a guide.)
Feel free to comment if you know of any handy shortcuts not listed below.
DOUBLE-TAP Even while your iPhone is locked, you can access the audio controls by double-tapping on the home button when the lock screen appears. This saves you the time it takes to unlock your phone, open a music-playing app like iPod and get to the volume and track controls. This feature is not limited to Apple’s iPod app. If you are using Pandora, for example, the same technique will bring up its controls.
VOICE ACCESS If you press and hold the home button while the phone is locked, you can still access Voice Control to place a phone call (or FaceTime call) or get to any
Continue reading{lang: 'en-GB'}‘Are technology firms adopting social media’ is one of the areas that the recent Eurocom Worldwide 2011 Annual Technology Confidence Survey explored. The survey found that 38% of technology firms examine social media profiles to dete...
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Senior vice president of Sony, Kunimasa Suzuki, raised eyebrows in January when he said at the Consumer Electronics Show in Las Vegas that Sony was aiming for the No. 2 spot in the tablet market within a year. A daring statement taking into account Sony hadn't had even launched their own tablet yet.
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Dropbox enables people to sync files and media across platforms and devices, in order to have them available from any location. The service also allows people to easily and quickly share files with others.
The latest numbers on TechCrunch.com have announced Dropbox has hit 25 million users and 200 million files uploaded per day, a huge growth from 4 million users just a year ago. I don't find the increase surprising though, as functionality provided by Dropbox is very practical for both business and personal use.
In fact, I think it is such an essential digital tool, that I decided to write this post for anyone still struggling with multiple versions of documents at home and at work, and various devices everyone seems to be juggling these days.
I started using Dropbox a few years ago after my work computer crashed and most of the files weren't subject to recovery. With Dropbox I simply don't need to remember to do backups, or store all my files in an ftp folder, because Dropbox folder looks just like a normal folder on my hard drive. The other advantage I love about it is that I can work offline, and be sure that as soon as my device has Internet connection the files will get updated.
My Dropbox folder has about ten subfolders, with more sub-subfolders, and so on, and it is so convenient it looks exactly the same and keeps this hierarchy on any PC I download Dropbox to. Once you download
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It looks like it is official - PC's have left their prime behind, and it is just the matter of time when they will become redundant not just in our homes, but also in schools and offices.
According to today's article in the Guardian, the global sales of PC's have been falling for the last three quarters. Main reasons are being recognised as the emergence of the media tablets on the market together with longer lifetime of PC's currently in use. In the article Research Group Gartner who along with IDC reported the decline, is wondering if this is the start of an ongoing trend - a question in my opinion that doesn't require an answer.
Not only tablets are more intuitive, fast and supereasy to use on the go, they also leave lower carbon footprint as they are much lighter and smaller, so it would really make more sense for manufacturers to move forward with the new technology and gradually reducing the production of PC's. Of course there must be huge reorganisations and logistical issues, and it is understandable why companies involved in PC-building business are anxious, but in the long run they don't have any choice.
Besides lagging behind technological trends, they also would risk to disturb their customers, for the social trend of now is using products that are not just good for you and whoever makes/distributes them, but everyone involved in the process as well as the environment. This way of conscious buying is certainly gaining popularity, and I think it will be here
Continue readingThe massive growth of Instagram is even more remarkable when you think it has all benn done through an app on one single platform. That can be limiting though especially with no website so the following resources will seriously help how you experience ...
Continue readingI'm a huge Spotify fan and I really didn't think that the hot new streaming service could get much cooler than it already was but how wrong I was. This simple elegant old school radio concept it pretty much as innovative and cool as it gets...
Continue readingA new breed of apps are on the way that bring social in to the real world and pose entirely new privacy concerns that make Facebook and Foursquare look pre-historic. Having said that new app Yobongo also opens up a whole new world of potential...
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In the age of consumerism we are inevitably surrounded by all kinds of stuff, lots and lots of it. Clothes, household utilities, books, CDs, and more recently wide variety of gadgets. Some of those gadgets 5 years ago we absolutely "had to have", others were given to us as trendy Christmas presents which often didn't keep us entertained long past the New Year.
And yet we manage to keep them all, feeling guilty about throwing out these shiny pieces of plastic whose price tags are still fresh in our memory. These are certainly two factors that every spring clean make me feel guilty about bringing them out to recycling centre and accumulate more and more gadgets every year.
If you like me tend to feel liberated from getting rid of all the unnecessary junk, you'll be glad to read this article I came across in The New York Times, in which the author reasons which gadgets are worth keeping, and which have probably served their time and are now just taking up your living space.
Continue readingThe Angry Birds craze has been sweeping the world in recent months with everything from movies and St Patrick’s day versions to real world cakes and...
Continue readingThis campaign is well worth sharing because I think it brings together a great mix of technology and gaming with the ultimate aim of increasing sales...
Continue readingWe all live under such a huge deluge of content now online these days that it can be really hard to remember where all the good stuff is at. In the past I have used Delicious myself for my bookmarks but with a whole new bunch of options on the market I...
Continue readingIn what I think is a very strange move today the professional network Linkedin have taken a step towards becoming a curated news site with what...
Continue readingIf you look closely you can see a new trend about to burst on to the social media scene which is instant publishing video sharing. A mixture of new smart phones, increased connection speeds and a range of new apps mean that social video apps will becom...
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You don't have to be a worshiper of everything Apple comes up with to be absolutely in owe of iPad. And just when we thought it was the best thing ever - well, at least for the next few year - Apple has announced the year 2011 A Year of iPad 2 by launching an improved successor only a year after the first model.
The new iPad 2 is promised to be twice faster, have more enhanced graphics capability and camera, and is one third thinner at sleek 8.8mm (0.3in). Apple's Chief Excutive Steven P. Jobs, who has been on idefinite leave for health reasons, could not stay away on such a exciting occasion, and personally enveiled iPad 2 at an event in San Francisco, California.
The iPad 2 includes front and rear cameras, allowing video conversations, and comes in black and white versions. It will be available on March 11 in the United States at prices ranging from $499 to $829. It will be available in more than two dozen other countries on March 26, Mr. Jobs said.
The new iPad is built around a new chip that Apple designed, called A5, which is faster than its predecessor. Mr. Jobs said graphics performance would be nine times as fast. Mr. Jobs said that at 1.3 pounds it was a fifth of a pound lighter than the earlier model, yet it has the same 10-hour battery life.
“It feels totally different,” Mr. Jobs said.
Alluding to the white iPhone 4, which Apple
Continue readingThis week I was asked to give a lecture to lecturers keen to know the basics of social media. With so many different trends, services and features to condense one question I got asked was "if you had 1 hour to teach students 5 things about social media...
Continue readingThe music industry got kicked fairly hard in the groin by technology in the last decade as it ate in to their once super lucrative business...
Continue readingAs we escape (somewhat) from the catastrophy that was 2010, I'm gazing into my crystal ball and highlighting 3 things that are going to significantly improve, influence and shape our lives for 2011. 1. WOMEN 2. WOMEN 3. WOMEN.
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On November 3rd, Danny McCoy, who is the Director General of IBEC, made a very compelling speech to the IBEC CEO Conference. The underlying theme of his speech was that Ireland is Open for Business.
Ireland is currently in the doldrums - our banking systems are on their knees, our economic future looks dire and the Irish people are traumatised. However, if we look at the bigger picture, we are, in reality doing relatively well (especially compared to (a) how we were doing over the past few year, (b) compared to other nations struggling to cope with the global economic downturn). This is, in a large part, by our exports.
Have a look at this video which summarises the situation (created for IBEC especially for the IBEC CEO Conference mentioned above.
It is entitled Ireland by the numbers - Did you know that Ireland is home to 8 of the top 10 global technology companies and 15 of the top 25 medical devices firms. We produce enough beef each year to feed 30 million Europeans. 1 out of every 5 burgers served in McDonalds in Europe is Irish beef.
IBEC also produced this document and an accompanying PowerPoint that set out the substantial progress that Ireland has achieved in addressing its economic difficulties.
According to IBEC, fiscal adjustment remains on track and the challenge to meet the 3% deficit target by 2014 is challenging, but manageable. Ireland has the potential for growth, with a critical mass in a
Continue readingIt’s official – Google does take note of the speed of our websites in their search ranking algorithms i.e. how quickly our website responds to search requests. In a recent article Google comments that in their internal studies that when a site responds slowly, visitors spend less time there so they have decided to take site [...]
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We got hold of the iPad approx 3 days after launch (via apple, via ebay, via Sanfrancisco, via UPS) (If you can beat that send me an email and claim my crown!!!)
If the web has untethered us from the broadcast and publishing schedules of tv channels and newspapers, then mobile computing frees us from the desk and the pc. Remember while there are 2 billion tvs in the world there are 5 billion mobile phone contracts. As a means to access and consume media, mobile devices are leading the party.
Think about it. That’s 03% of ALL web traffic, for a NEW device that only just launched. These numbers match the March numbers for all BlackBerry devices. See Usage Trends Here. Mobile is a crucial and integral part of Digital marketing and features as a key lecture in our Digital Marketing Diploma Course (Shamefaced Plug!)
Firstly, Ignore all the tech websites, they're coming at the iPad from the point of view of the tech obsessed geek mob. i.e. "I cant open it up with a screw driver and connect it to my ford capri or my zx81 emulator so its no good". I'm looking at this tool purely from the point of usability. i.e. does it allow me to do what I need to do.
Apple has conquered the most important aspect of any technology and that's the user interface. What do
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From -TechCrunch
Rupert Murdoch is pointing a gun to Google’s head, and Microsoft is helping him pull back the trigger. For the past few weeks, Murdoch and his officers at News Corp. have been very vocal about their distaste for Google and their desire to lead other media companies in a boycott of sorts.
Murdoch keeps threatening to stop letting Google index the WSJ.com and his other media sites, and wants other news sites to join him in this self-imposed silence. The folks at Microsoft’s Bing think this is a great idea. Not only that, but the FT reports that Microsoft is in fact in discussions with News Corp. and other publishers about the possibility of paying them to remove their sites from Google’s search index. This report comes on the heels of a meeting in Europe where Bing dangled the prospect of premium spots in search results to publishers and outright money for search R&D.
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As we mention in our various lectures, whether they are on social networking, wordpress or any other aspect of online marketing, there is a vat range of digital marketing and SEO tools available. These tools can assist you in all aspects of your online marketing campaigns, from initial keyword research through to campaign delivery.
I recently came across a pretty excellent list of various SEO tools that kind ofbrings them all together.
There are three crieria required for these tools, and that is that
This list was collated by the folks in Search Engine Journal.
For the complete list, visit this page ...
The latest search market data from comScore shows that both Bing and Google have inrecased ther market share in the search sector in October. Yahoo continues its decrease! Google remained steady at the top of the search pile, with 65.4% market share, up slightly from September’s 64.9%. Microsoft's Bing managed to post a 9.9% share, an increase from their previous share of 9.4% in September.
ComScore’s October search market analysis is in and it’s good news for two of the Big Three search engines. Google and Microsoft both posted gains for the month, while Yahoo suffered a decline.
Overall, search volume was up 30.8 percent from October 2008.
And Yahoo (YHOO)? Well, the company’s search market share slipped to 18 percent in October from 18.8 percent in September.
You can get the full picture at the comScore web site.
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WebKitchen.ie & the Digital Marketing Institute.ie currently have a position available for a motivated project manager with the ability to manage multiple clients, programmers and projects simultaneously. As project manager you will handle all client relations for the project. You will develop timelines and manage programmers to see projects from start to completion and ensure client satisfaction.
Continue readingGoogle just launched an ad exchange. Its like a stock market, where advertisers and publishers can buy and sell advertising space, filling spots in Web pages on the fly.
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I was trying to place an advert on LinkedIn to advertise the online marketing course in Dublin. However, when I looked into advertising on LinkedIn I found that it is not possible to place and advert with them that display in Ireland only. I contacted LinkedIn directly and asked them what their plans were for advertising in Ireland and they tell me that they do not have any plans for Ireland.
So, if you want to advertise in LinkedIn to the Irish audience, you will be lumped into the UK as well.
Here's how you advertise in LinkedIn:
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We have just announced that we have filled our first ever Digital Marketing Institute Boot Camp and, at teh same time, are announcing that we will be running this course again in August. The details are as follows: Date: 24th - 28th August 2009 Time: 09:30 - 17.30 each day Venue: Dublin City As before, your lecturers include some of Ireland's leading Online Marketing experts. Here is a list of your lecturers. Click here for full details of the Boot Camp.
Continue readingA recent study by Deloitte found that nearly one-third of all business executives said social networking is a part of their business and operations strategy. A smaller number of respondents to the Deloitte survey reported that they were "leveraging the Web 2.0 tools to build their brand, communicate internally, recruit employees and engage the workforce." Over half of the companies admitted that they did not have an official policy on the use or otherwise of Facebook, Twitter, LinkedIn and other social networks. However, one of the major findings of this study was that three quarters of the respondents agree that it was easy to damage a company's reputation on social media networks. [caption id="attachment_1447" align="alignnone" width="324" caption="Facebook, Twitter and other Social Networks"][/caption] Other interesting stuff to come out of the survey is that
Up to now, when you search for local results in the some markets, then Google would include a map listing in the results. So, for example, if you search for "hotels in belfast", then Google woould supply the searcher with a map of Belfast along with a list of the (top 10) hotels and directions to the hotel - see image below: The problem was that this was not available in Ireland (ie searches on Google.ie, searches from Ireland). Now it is! So, if you are a business, you had better get onto Google local. Here's why. Let's say you are a restaurant in Gorey, Wexford. Now lets assume that you went to the trouble of getting onto the major restaurant review sites and the tourism sites, etc. So, yesterday, the results for "restaurants in athlone" were #1 - Boo.com #2 - IrishTourist.com #3 - Ireland-Guide.com Today, they are now pushed down and this is the result: So, now, there are bunch of competitors who weren't on the first page of Google eating your lunch!!! All they did to get there was to add their details to Google Local. So, get over to Google Local and add your business as fast as possible! The following video shows how to implement Google Local for your business:
Continue readingToday we were figuring out how to create a YouTube Channel, create a video usinga phone and then upload it. It is pretty simple affair and I will post a more comprehensive blog later on how to achieve this. But for now, what we would like to do is to see if we can use this blog to get the term Online Marketing Course Cork to the top of Goolge. So have a look at the following video that is the rogue's gallery, also known as the Online Marketing Course students in Jurys Hotel Cork
Continue readingAs I go around the country speaking at various events, I would tend to browse the web as part of the presentation. I invariably swap between the main browsers and someone ALWAYS asks a question about versions and products. In summary, there are 4 main brands - Mozilla make a product called Firefox, Microsoft make Internet Explorer, Apple makes Safari and Google makes Chrome (each of the links is to the download page for the latest version of that browser). I am afraid that I tend not to use Safari (it is a PC versus Apple thing!) and would bounce between the other three. I am then usually asked which is best - I would say that they are all pretty much equal. As a user, I am interested in getting the web page that I am interested in to download, and fast. Each of the browsers mentioned above meets this requirement, so I would tend not to favour either one over the other. As an SEO person, I would usually gravitate towards FireFox, as it has a whole range of plug-ins avalailable (go to the FireFox web site for more information on this aspect of the product). For current web browser market share information, have a look at a site called Market Share. I sometime lecture on the history of the browser (I was personally involved in the early days of the Internet Explorer versus Netscape browser war) and you do worse than to get this historic browser information from our old friend Wikipedia. Now, to close this article off,
Continue readingWhen you manage a number of web sites and you are updating web pages and moving files, it is possible to generate broken links on the site. Broken links happen when a page or file is requested by the browser and the destination path of file has been changed. There are a number of excellent tools, freely available, that allow you to find a broken link. Note that these applications will not fix broken links, but will simply point out which links are broken, allowing you to identify and fix them. The following two products are ones that I have used and I can vouch for as reliable link checkers: The first one is from W3 - the World Wide Web Consortium and therefore has some “gravitas” associated with it. The exact page that you want to link to is the W3 Link Checker The second one that I find useful (and gives the correct broken link information) is from Dead-Links.com Try out these broken links checkers and let me know whether they work for you. What about dead links in WordPress? There is a Broken Link Checker Plugin for Word Press available. If you have a Word Press based blog and want to check any broken links, then you might want to install a Plugin for Word Press called the “404 Notifier”. This product will email you about each of the broken links which was hit by visitor and got 404. You can get this product from Alex King's Web Site or on the Alex's WordPress Plugins Page. Of course,
Continue readingFurther to a previous blog post, we have been asked to explain Google PageRank. It's a strange thing that Google do not appear to provide a simple and suitable answer to the question "What is Google PageRank?". However, Wikipedia has a great description, simply search for "What is Google PageRank?". In summary, "PageRank is a link analysis algorithm used by the Google that assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of "measuring" its relative importance within the set. The algorithm may be applied to any collection of entities with reciprocal quotations and references." In laymans terms, PageRank is a value that Google places on a web page. PageRank is valued between 0 and 10, with 10 being the highest. You can see the value of PageRank of any web page by installing the Google Toolbar. One very specific way to increase your PageRank (and therefore your Google Search results ranking - ie the ranking of your web iste in Google) is to increase the number of Inbound links to your site. Of course, this is not always the case. Have a look at the following: (This is also from Wikipedia) Mathematical PageRanks (out of 100) for a simple network (PageRanks reported by Google are rescaled logarithmically). Page C has a higher PageRank than Page E, even though it has fewer links to it: the link it has is much higher valued. A web surfer who chooses a random link on every page (but with 15% likelihood jumps to a
Continue readingAs you may know, the country in which a web site is hosted is often (not always) critical to whether that site achieves Google ranking. For example, we have been doing some SEO work for a client. We went through some initial On Page Search Engine Optimisation (title tags, content, description tags, etc) and we would normally notice some indicators as that suggest that the site is at least making some moving on the Google rankings. We did not see any of these indicators and started to get slightly concerned. It immediately occurred to me that the web site, which is targeted on Ireland and Google.ie, may not be hosted in Ireland (which can cause a problem). Typically, in a situation like this, I would consult SEOMOZ. However, when I did this, SEO MOZ could not give me any further information as to the location of the site. So, I thought that I would pop over to MaxMind. However, in order to determine the location of a web site through MaxMind you have to have the IP address. So, in order to find the IP address, we have to go to another site, for example, Self SEO. ONce you go to this site, all you have to do is enter the domain and it return the IP address. In fact, if you only want the country that the site is hosted in, then Self SEO will do fine. Of course, if you are a little bit techie, then you can do this throught the "DOS prompt" (or command window) in
Continue readingIn the previous blog, I wrote about Setting Goals in Google AdWords. In this blog, we move onto discuss how you go about selecting your keywords for use in the campaign. There are 5 main steps required:
The principle behind Google's Conversion Tracking is that you "track" the number of visitors that have "converted" after they come to your site via an AdWords campaign. To find out how many have "converted" into a sale, lead, etc, all you have to do is track the number of people who land on a particular page on your site (for example, the number of visitors who land on the "Thank You" page that they are taken to after they purchase a product). Let's say that you spend 1,000 EUROs getting 1,000 visitors to your site. And then let's say that 100 of these people purchased something (and therefore land on the Thank You page. You now have a conversion rate of 10%. If your product has a profit margin of 10 EURO, then you break even. If it has a profit margin of 15 EUR, then you make money. Finally, if you only make 9 EUR from your product, then you might have to re-think your approach! In order to set up Conversion Tracking in Google AdWords, you need to add piece of code (that Google provides) onto your web site ( the "Thank You" page in the previous example). You can then track sales, leads, conversions, downloads, etc. In your Google AdWords account, click on the Conversion Tracking link and follow the simple instructions. Choose the Conversion Page Once you have the generated the code necessary to track conversions, simply drop it onto the page that the visitor is brought to after they completed the action that you deem
Continue readingWe attended Search Marketing World 2009 in Dublin today. This is a conference specifically for Search Marketing folks. I spoke at 3 of the sessions:
In May 2007 Google introduced something called Universal Search. Nearly to years on and Google, Yahoo, Microsoft Live and the other search engines are delivering results for this Universal Search. You therefore need to make sure that all of the items and attributes on your web site need to be optimized correctly. Including videos! In this article, we discuss video optimisation. Video optimisation in itself can be a great way for you to expose your brand to new and existing users. With the launch of Universal Search from Google, you can expect to see more and more video results occupying the search engine results pages. Here my Top 10 video optimisation tips 1. Make sure that your video clips are relevant and informative - Videos that demonstrate step by step procedures are great, videos that express an opinion about a specific topic can be useful too. 2. Give your video a useful Title - Video can be used to bring visitors to your site. One way to get users to view your video is to give it a useful title that contains relevant keyword phrases. 3. Optimize your video for Important Key Phrases - Optimise your video for terms users are likely to be searching for. Learn how to tag the video with these terms. 4. Keep Your Videos to five minutes or less 5. Tag Your Videos - tag your videos with key phrases that are reflective of the content. 6. Brand your Video with your Logo - Video is a great tool to generate brand awareness with your prospects. Take advantage of this
Continue readingThis article should help you to do some keyword research for a small to mid sized web site .... 1. Get a list of about 10 keywords from the client 2. Go to Google.ie and type in each of the keywords into Google.ie 3. Look at each of the top 5 ranked sites in Google, analyzing their keywords, looking at the meta data, etc. Take a note of all the new keywords that are being added to the original list 4. The list of keywords should now be longer than the original 10 or so. 5. For each of the new list, go to Google Keyword Tool. Click on the Website Content Radio Button [caption id="attachment_1003" align="aligncenter" width="300" caption="Google Keyword Tool - Website Content Option"][/caption] 6. Type in the web address for each of the web sites that you found in Step 3 above, once again analyzing each of these sites for each of the keywords. Take note of the keywords and terms that that they are using and add any new ones to the list of keywords that you are developing. 7. Next, using Google Keyword Tool, click on “Descriptive words or phrases”: [caption id="attachment_1004" align="alignnone" width="300" caption="Google Keyword Tool - Descriptive Words or Phrases Option"][/caption] 8. Take each of the keywords in your expanded list and use this tool (focused on Ireland) to further anlayse each of the keywords on this list. 9. For each keyword, Google will provide you with a list of up to 200 other keywords. (In theory, therefore, if you start with a list of 20 terms, you could end
Continue readingMatt Cutts (a chap from Google who seems to know a bit and blogs about what he knows) has released an SEO related video presentation where he discusses (a) what Google did for webmasters in 2008 and (b) what he sees happening more and more in 2009. Future predictions mostly deal with where blackhat search engine optimization is headed and it looks really nasty. At any rate, the video (which I have embedded below) is interesting and if you can sit through 23 minutes of Matt Cutts boring you with dry talk of what Google has done then I'd recommend taking a look just to see if you find anything you didn't already know. A small recap - and this isn't everything he discusses - appears below. These are just a few of the topics that are worth mentioning because Google actually did produce something worth talking about: