Microsoft Takes An Aggressive Swipe At Google With “The Gmail Man”

The email wars seem to be hotting up as just a couple of days after Google started their email intervention campaign Microsoft are now back with their own campaign claiming that Gmail has some serious privacy issues. The Gmail man is a fictional character who goes around looking at people’s mail and suggesting ads for them based on what they are doing in their personal lives. The video is actually quite funny and even though it hasn’t been uploaded on an official Microsoft channel it has to have been made by them as they step up their battle with Google. You would have to guess that the ad would cause a court case if it was shared through an official channel or even on TV which is why Microsoft have released it in this way. You do wonder though given that this is hosted on Youtube (Google own Youtube) why they don’t just take it down to stop the damage.

I actually think that it’s a bit of a shame that companies are stooping to this level online rather than actually focusing on making their own products better. For the most part email sucks at the moment and if they put more effort in to making it better rather than making ads ripping their competitors apart the consumer would be much better off. Having said that I do think this is a good piece of creative work and it will certainly get lots of people talking about the privacy issues around Gmail once again.

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