So what's the story with the Social Media Marketing stuff?  If you are responsible for the marketing (or sales) for your business, then you need this course!

Clik on the image to the right to download the brochure for this course.

We have developed, with our industry partners including Krishna De of Biz Growth News and Conor Lynch of SocialMedia.ie, the most in-depth course on Social Media Marketing in available in Ireland today (official name of the course is the Professional Diploma in Social Media Marketing).  This course includes a detailed, hands-on & workshop appraoch to cover all aspects of how to use social marketing tools such as Facebook, Twitter and LinkedIN, how to develop a social media marketing campaign and how to then implement and manage this plan.

This course takes place over 8 evenings and then a further 1 Day workshop, therefore very focused on the working professional.  (Note that we also deliver a 1 Day Overview of Social Media Marketing course which is a subset of this longer Diploma course)

What will you get from this course?

This Professional Diploma in Social Media Marketing provides you with the best foundation available in all of the main theories, concepts, techniques and application expertise required to effectively develop plan and implement your social media campaign.

During this course you will learn the following:

• Listening is one of the most important skills available to the social media practitioner – you will be introduced to some of the most important listening and monitoring tools and applications that are currently available.  These tools allow you to listen to what, and how, people are communicating.

• 

  You will learn how social media is now such an integral part of the digital marketing landscape and how what you say through your social media commentary can have an impact on company brand, awareness, sales and, ultimately, profits.
• Throughout this course you will learn how to plan your social media campaign so that your implementation goes according to this plan.
• You will learn how to collate news and information from various online sources that will help you to build your conversation while expanding your digital presence, promoting trust while creating supporters and promoters for your business.
• You will learn how to manage “online rumours”, enhance your online PR and enhance your crisis management abilities.

Why Should You attend this Diploma course?

This course build on the Diploma in Digital Marketing that we have been running for the past 2 years.  It has been developed by and is being delivered by some of the leading Social Media Marketing expert practitioners in the country - you will be getting the expertise and opinion from a range of experts, not just a single voice.

We'll be sharing with you the absolute latest thinking in Social Media thinking in a very practical, workshop environment so that you can start to implement these ideas straight away within your own business.

Click on the links below for more information on this exciting course ....

Introduction

Who Is this Course for?

What Will you learn?

Course Format

Lecturers

Venue

Course Materials

Award

Fees

Syllabus

Anthony Quigley