Virus and malware attacks against organizations have increased because of employees using Facebook, Twitter, LinkedIn and other social media in the workplace, according to a global study. According to a Ponemon Institute survey of more than 4,600 companies that found more than half of respondents saying they'd seen more cyber-attacks because of their social media use. To stay safe, institute founder Larry Ponemon recommends focusing on human error rather than technological factors, and establishing and enforcing a clear social media policy for employees.
Facebook has acknowledged collecting data from "like" buttons even after users log out from its services, but says it deletes the information it gathers and doesn't use it to target advertising. An Australian technologist found that unique identifiers are sent each time that users view a "like" button online, even if they're logged out of Facebook and don't click on the button; Facebook admitted that the data are sent, but said it makes no use of the information and deletes it quickly
Almost 16% of the time that Americans spend online is spent on Facebook, according to recent Citigroup research. That compares with 11% for Google and 9% for Yahoo!, suggesting that brands could begin to divert resources from search marketing into Facebook marketing programs
Amazon's 7-inch color tablet, dubbed Kindle Fire, is priced just below $200, considerably less than what was expected. In aiming for the low end of the tablet market, Amazon apparently is willing to accept losses on its hardware sales in order to fuel purchases from its online retail businesses, including streaming video to many types of devices
More employers are crafting social media policies in response to online comments posted by workers, but the policies they're coming up with may not fly legally, experts say.
About 25% of colleges do research on their applicants. It increased from 6% year before, according to a recent survey by Kaplan Test Prep. Admissions staffl also use Google to search for students, and 12% say online searches turned up information that could affect an applicant's chances of admission. Students should search for themselves and pay attention to the information they -- or others -- post online to keep a positive online image.
Almost 25% of people who play casual games report having clicked on an ad in a social game and made an online purchase, according to a recent study. Average spending by gamers on in-game or virtual items amounts to $42.70, and 45% of gamers say they're open to the concept of viewing ads in return for virtual currency.
YouTube's new Google AdWords for video puts video first in a service that remains the same as before but with an in-stream option that doesn't charge the advertiser unless the user views at least 30 seconds of each ad. The service also addresses complaints that YouTube previously lacked targeting. The new tool aims to simplify online video ad campaigns and allow advertisers to use a dynamic, auction-based platform to place and manage ads on YouTube and the Google Display Network.