The Digital Marketing Institute  has agreed its quality assurance procedures with FETAC (check our provider page on FETAC website).

It was a long process but from now on we are able to offer a number of programmes leading to FETAC awards in the National Framework of Qualifications. These programmes include the following minor awards:

• Level 5  - L21683 - Internet Marketing
• Level 5  - B20148 - eBusiness Studies
• Level 6 - C30148 - Web Authoring (using blogging platforms)
• Level 6 - L32646 - eBusiness
• Level 6 - L32621 - eBusiness for the Small-to-Medium Enterprise

The most important news for our students is that we have incorporated the FETAC Level 5 – “Internet Marketing” within our Professional Diploma in Digital Marketing. This means that this programme is now certified by both FETAC and Digital Marketing Institute.

This Diploma course is designed to enable you to develop a customised and focused digital marketing plan and strategy that will enable you and your organisation increase sales and become even more profitable.

Overview

This Professional Diploma in Digital Marketing which includes FETAC accredited Level 5 minor award in Internet Marketing is designed by and with our faculty, who are the leaders in the digital marketing industry in Ireland and the UK. The programme includes modules that cover all the major digital marketing channels needed to kick start your online marketing activities.

For the past 3 years, business professionals throughout Ireland and the UK have been attending our Professional Diploma courses, enabling them to develop and deliver comprehensive, workable digital marketing plans for their businesses.  This course is very practical and hands-on, designed so that you can immediately put this plan into action and therefore assist your business to become more efficient and profitable.

When we designed the Diploma in Digital Marketing we have incorporated in it  FETAC Level 5 certificate in Internet Marketing. We have also included other digital marketing modules. We worked with our faculty and the digital marketing community to identify the primary skillset required to plan and implement effective digital marketing strategies and then brought together the best trainers most suited to share their skills and expertise. All of your lecturers are industry practitioners and bring their substantial knowldege and experience into the courses.

Course modules include:

FETAC Internet Marketing Level 5 Units

• Analysis of Traditional and Internet Marketing Concepts
• SEO
• Internet Marketing Strategy
• Research Project
• Internet Marketing Plan

Additional Modules:

• Online Advertising (PPC and Display)
• Mobile Marketing
• Website Analytics (Site Traffic Analysis)
• Social Media
• Online PR

Your lecturers are some of the leading experts from the digital marketing industry in Ireland and beyond, including Krishna De, Gareth Dunlop, John Ring, Ian Dodson and Eoin Clarke and come from some of the top digital companies, such as TradeDoubler, Web Kitchen, RingJohn, Radical, Ion Online Marketing, Cybercom and many more.

Internet Marketing FETAC Level 5

The Internet Marketing FETAC Award will be awarded to participants who successfully complete a Digital Marketing Plan, Search Engine Assignment and Research Plan.

Diploma in Digital and Online Marketing

On the successful completion of the course and the digital marketing plan the participants will also receive the Digital Marketing Institute Diploma.

Next Steps

Check out the various courses that we are running in your area:

• 12 Week Part Time, evening based lectures, 6.30pm - 9.30pm. Running on Tuesday, Wednesday or Thursday evenings once a week, designed to suit busy professionals.
• 1 Week Full Time, Monday-Friday each day, 9.30am - 5.15pm. This express option is perfect for anyone who would like to fast-track their digital marketing.

Gerta Nestorowicz