New Google AdWords Interface

As you may know, Google is currently in beta with it's new AdWords interface. They have been testing it for some time with a view to global rollout. So have we! So, is it any good? Let's have a quick peek. By the way, if you want to simply lash over and try it out, jump over to the the new AdWords interface website. Here are some of the things that make it worth moving over: Easier analysis: Chart trends in two metrics at the same time with customised graphs at every level of your account.

Quicker editing: You can make changes with just a few clicks, without waiting for a new page to load.

Broader insight: You can see your keywords, adverts and placements from all Adgroups at once, then set filters to find your biggest ROI opportunities.

No changes to how ads run: Quality Score, bidding, budgeting, and other aspects of ad serving aren't changing with the new interface. My initial comment is that the new Google AdWords interface is definitely far slicker, smoother and therefore easier to use than the old version. My own comments regarding the new AdWords interface are:

The new AdWords is somewhat similar to the Google AdWords Editor (the offline AdWords management product) that allows you to, for example, sort entire account by keyword
Another similarity to AdWords Editor is in how you can view your account by tree structure(saving you from all that clicking back and forth)
As it is built on a platform, it allows changes to be rolled out rapidly
Finally, the Inline Show Query and Placement Reports are excellent.

One of the things that make this a better product is that, with the old (existing) version, you have to pull a search query report, export the data to a spreadsheet, muck around with the spreadsheet itself, then add or remove a mass of keywords at once through the decidedly slower and clunkier old AdWords interface. With the new AdWords Interface, this is a doddle! If you are an AdWords client, give it a go by trying it out at the new AdWords Interface site. Google provides users with lots of assistance in getting up and running. One of the best places to get the latest information is the New Interface Thursdays (which is part of the official Google AdWords Blog). Of course, there is lots of help. Here are a couple of videos from the Google AdWords Interface team to get you going: