New Google AdWords Interface
As you may know, Google is currently in beta with it's new AdWords interface. They have been testing it for some time with a view to global rollout. So have we! So, is it any good? Let's have a quick peek. By the way, if you want to simply lash over and try it out, jump over to the the new AdWords interface website. Here are some of the things that make it worth moving over: Easier analysis: Chart trends in two metrics at the same time with customised graphs at every level of your account.
- The new AdWords is somewhat similar to the Google AdWords Editor (the offline AdWords management product) that allows you to, for example, sort entire account by keyword
- Another similarity to AdWords Editor is in how you can view your account by tree structure(saving you from all that clicking back and forth)
- As it is built on a platform, it allows changes to be rolled out rapidly
- Finally, the Inline Show Query and Placement Reports are excellent.