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Agency Launches Their Own Twitter Marketing Campaign With #TweetSweets

We love seeing examples of agencies who do their own marketing in a creative way and get the word out about themselves in a way that will appeal to their clients. Brando (another Irish agency yay!!) are doing that today with a creative campaign that basically sees them eating as many sweets as they possibly can directed by a creative Twitter campaign. It’s called #Tweetsweets and you can see their campaign website here. The idea is that anybody on Twitter can write to them and ask them to eat sweets and if things keep up at the current rate they are all going to be seriously sick and high on sugar.

Interactive Sweety Fun

You can follow all the action over here and it allows users to tweet out their requests, there are leader boards for both followers and the staff themselves and the interaction can also be viewed via a live video stream. This isn’t a complicated concept to set up but it does show real imagination and a great fun use of Twitter rather than brands who just try to hijack hashtags for competitions or to promote themselves. This is fun, interactive and quirky.

Everybody Is A Winner

I was actually alerted to the campaign when I got sent a little cute box of sweets myself this morning in the post which instantly put a smile on my face. Who doesn’t like getting sweets!! The team at Brando are winning because they get to eat sweets all day and have interaction with the public in a way that working for clients never provides and the general public have a fun little interactive to break up their day as they force people to eat sweets online.

I love seeing agencies running campaigns like this rather than taking out large corporate sponsorships or direct marketing because this shows an agency off in the best possible light doing what they do best. There is no doubt this will bring in new business because clients will want a bit of that creativity for themselves and it won’t have cost half as much as other big agencies use to market themselves. Well done to the guys in Brando for putting a smile on people’s faces for a couple of hours. We are all off to build the Simply Zesty “TweetBeer” campaign website. Best kept for a Friday evening.

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