Facebook + iPads + Pop Up Store + Chocolate = Marketing Gold
A brand in Denmark have come up with a unique and innovative campaign that rewarded people visiting their pop up shop with free chocolate in return for fulfilling nice tasks for their friends and loved ones.
Once inside, the shop visitors picked out bags or boxes of chocolate which they could have for free, but they all came with a task that they had to complete for a loved one. They were asked to log in to Facebook via an iPad app and select a person they wanted to complete the task for. That info, along with a photo of the chocolates, was then posted to their walls.
The best thing about the whole campaign has to be the way it tied both the online and offline world together, and when a shop opens offering free chocolate, you are going to get a pretty long queue. It looks like they ticked all the right marketing boxes and raised huge brand awareness with this campaign.