September 19th, 2009Google just launched an ad exchange. Its like a stock market, where advertisers and publishers can buy and sell advertising space, filling spots in Web pages on the fly. The aim is to simplify the process of buying and selling display advertising, allowing many more publishers and advertisers to benefit from it. Google/DoubleClick Ad Exchange
Ian Dodson
Tags: google adwords, Online Marketing, Technology
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I would like to thank you all the the Digital Marketing Institute for the course and topics learned. It was well run and very beneficial to me especially creating the digital campaign for my new job role. I have recommended the course to many of my marketing friends and groups.
