Heineken Brazil wanted to direct more people to their Facebook page and created a campaign that, while coming across as silly, was simple in its execution and incredibly effective in gaining new fans for the brand.

The campaign called ‘Um Like Um Balao’ (One Like One Balloon) for every time someone likes the page, a green balloon was blown up and placed in a office. Starting off with an empty office, the space was quickly filled up with select users getting custom videos of a man blowing up a balloon and the total number of balloons covering the room.

The campaign which started on January 11th was completed in just one day a huge success generating thousands of new likes, represented by the balloons that eventually engulf the room. Below are a taster of the videos used in the campaign but you can view all the videos on Heineken’s Youtube channel.