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Digital Marketing Institute Advertising How To Charge Your Phone At A Music Festival Using Only A T-Shirt

How To Charge Your Phone At A Music Festival Using Only A T-Shirt



It’s that time of year again where music festivals are in full swing and one of the perennial problems that all music lovers recognize is your phone running out of charge and you being stuck in a field full of 100,000s people and not being able to find your friends. Well with the biggest and best known festival of them all taking place this weekend at Glastonbury and the mobile phone company Orange look to have solved that problem with their brand new charging device that you wear in the form of a T shirt. As the video below explains the technology behind this is uses sound from the event that is converted in to energy that charges one phone over the course of the weekend. This won’t be available to all but Orange will be “testing” a limited number of the T Shirts around one of their stages and effectively turning punters in to walking billboards for them in return for providing a useful service. I wouldn’t expect this tech to catch on anytime soon in the mainstream because the cynic in me says this is a “technology breakthrough” dressed up as a marketing stunt but it is a very good one and it’s bound to get plenty of attention both at the festival itself and online. A smart marketing campaign indeed…

Niall Harbison

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