August 26th, 2010
Google recently launched their Google Certification Program (to replace Google Advertising Professionals program). To provide professionals who had previously taken the program time to transition over to the new program, Google is running both programs side by side during a six month grace period which ends in October 2010. To retain certified status and continue using the badge within your marketing collateral, Google AdWords professionals MUST meet the requirements of the new program.
What’s the difference between the two programs? With the Google Certification Program, Google is offering updated learning materials written by Google experts. The company has developed four, separate in-depth exams on AdWords management called Fundamentals, Advanced Search, Advanced Display and Advanced Reporting & Analysis. The exams are designed to prove proficiency in these areas and are being widely adopted by employees of search marketing agencies. To gain qualification, exam takers must pass both the Advertising Fundamentals exam and one advanced-level exam.
In addition to this, Google has also launched Google Partner Search, a directory to help advertisers find agencies to manage their campaigns. Currently, all Google Advertising Professionals who have opted in are part of Google Partner Search, but this will not be the case by the end of October. If you have an employee that already qualified under the old program, this is a great time for them to update their skills through the Google Certification Program. Digital Marketing Institute runs training courses that enable AdWords professional to take the Google Exams. Call us on 01 271 1816 for more details on these Google AdWords training courses.
Anthony Quigley
Tags: Advertising, Adwords Campaign, Digital Marketing Institute, google adwords, google adwords training, Online Marketing
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Good to know this information.this is a
great help to all especialy those in need s
of financial assitance about adwords and its policies.