September 15th, 2010
Companies who don't even advertise online are now using digital marketing tools to shape their offline marketing campaigns. A client of ours was recently preparing a national radio campaign advertising their new service. They run these radio ads once per quarter and while discussing their possible use of the web we suggested they do some keyword research before writing the script of the radio ad to see exactly what words and phrases their target audience were using to describe their products and services.
This told them two crucial things
1. What words were being searched for most often right now by their target audience (google keyword research tool) and more importantly
2. what words were trending into use and what words had become tired and were trending out of use. (google trends)
This allows them to align themselves with the phraseology and terminology of their audience as it changes, and helps them to appear as leaders to their market. It also allows them to get a jump on search engine optimisation and start being found for these words before their competitors.
When we set up the digital marketing institute about 2 years ago the field we are in was typically called "online marketing". With some keyword research we saw that the phrases online marketing was static (usually the first sign of a coming decline) in terms of it's usage where as the phrase "digital marketing" had made huge leaps and even if it's growth slowed significantly it would still pass out online marketing as the phrase to describe the industry.
Language is not fixed it evolves and changes over months and weeks. Think of a cartoon in the newspaper, it's funny today but in a few weeks time it looses it's context and relevance.
Ian Dodson
Tags: Advertising, Digital Marketing Institute, google adwords, Keywords, Online Marketing, Search Engine Optimisation
Related posts:
- How to Do Quick and Effective Keyword Research
- How to Find Good Keyword Relevancy!
- Selecting Keywords for your AdWords campaign
- Make Your Keywords Relevant and Boost CTR
- Top Three Tips for Better Google AdWords Adverts
RSS
I would like to say two things to you regarding the course, congratulations & thank you. Congrats on running such a great course. I enjoyed every minute of it. In general the lectures & lecturers were top notch. The people on the course were great too & the atmosphere was brilliant, relaxed and fun.
[...] Read the original here: Digital Marketing Tools Transform Radio Advertising [...]
[...] Digital Marketing Tools Transform Radio Advertising [...]
[...] Digital Marketing Tools Transform Radio Advertising [...]
[...] Digital Marketing Tools Transform Radio Advertising [...]
[...] Digital Marketing Tools Transform Radio Advertising [...]
[...] Digital Marketing Tools Transform Radio Advertising [...]
[...] Digital Marketing Tools Transform Radio Advertising [...]
[...] Digital Marketing Tools Transform Radio Advertising [...]
[...] Digital Marketing Tools Transform Radio Advertising [...]
[...] Digital Marketing Tools Transform Radio Advertising [...]
[...] Digital Marketing Tools Transform Radio Advertising [...]
[...] Digital Marketing Tools Transform Radio Advertising [...]
[...] Digital Marketing Tools Transform Radio Advertising [...]
[...] Digital Marketing Tools Transform Radio Advertising [...]
[...] Digital Marketing Tools Transform Radio Advertising [...]
[...] Digital Marketing Tools Transform Radio Advertising [...]
[...] Digital Marketing Tools Transform Radio Advertising [...]
[...] Digital Marketing Tools Transform Radio Advertising [...]
[...] Digital Marketing Tools Transform Radio Advertising [...]
[...] Digital Marketing Tools Transform Radio Advertising [...]
[...] Digital Marketing Tools Transform Radio Advertising [...]
[...] Digital Marketing Tools Transform Radio Advertising [...]
[...] Digital Marketing Tools Transform Radio Advertising [...]
[...] Digital Marketing Tools Transform Radio Advertising [...]