Google has been adding a number of advert extensions in Google AdWords to help  make ads more useful and relevant to people searching for information. Advert extensions expand the standard text advert with one or more lines of additional information, such as and address and phone number (location extensions and phone extensions), more page links (ad sitelinks), and product images (product extensions).

Here is the AdWord Extensions short Intro Video

In order to manage and track the ad extensions in your campaigns, Google has launched a new Ad Extensions tab within your AdWords account. From the Ad Extensions tab, you can see statistics for any of your campaign ad extensions. You can choose to see "All" or "All but deleted" extensions, and you can also choose the type of ad extensions to view, such as location or product extensions. For example, if you select “Locations,” the tab will display all location extensions for that campaign (on the campaign details page) or all campaigns (in the “All Online Campaigns” overview).

The Ad Extensions tab automatically appears in your account when you've enabled ad extensions in at least one campaign. You can also enable or disable the tab for your account view by clicking the arrow button next to your existing tabs above your performance table.

For more information, call our AdWords experts on 01 271 1816 or visit www.WebKitchen.ie

Anthony Quigley