What implications does the new feature of Facebook Questions have for our online reputation of our business or our personal brand?

In the last 24 hours Facebook has been rolling out it’s ‘Questions’ functionality – you will see it on the left hand side of your Home Page or at the top of your Profile or Business Page.

the Answers and Questions feature of Linkedin have been a great way to build online visibility and be a source of lead generation for a number of years. This move by Facebook is another example of them looking to have people spend more time in their company and become a source for information and research about questions we have.

One of the most powerful features is that you can post a reply to a Question as the name of your ‘Facebook Page’ – unlike when you comment on a Facebook Profile or Facebook Page.

Here is a quick video review of the Facebook Questions feature which I published today over on my Biz Growth Media Facebook Page.

You can also ‘follow questions’ and edit the answers to the questions that you respond to.

However one potential disadvantage is that when people click on the links to the questions you ask using the ‘Questions’ feature it will take people away from your Facebook Page.

If you are monitoring your online reputation on Facebook it will be important for you to start to listen to the questions being asked and answered.

When you post an answer or a question it will be seen by the whole of the Facebook community irrespective of your Facebook Profile privacy settings – so be careful what and how you ask and answer questions.

More details about Facebook Questions are here on the Facebook blog.

Remember the novel The Hitchhiker’s Guide to the Galaxy by Douglas Adams where the answer to the ultimate question of life, the universe, and everything was 42 – perhaps Mark Zuckerberg is looking for that book to be re-written – and the answer now being Facebook.

What are your thoughts about Facebook Questions?

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Perhaps Facebook not where your potential clients are networking online? If they are using LinkedIn you might want to access my FREE LinkedIn for business – make sure that you leave a valid email address so that you can access a discount off my forthcoming 4 week programme starting the 9 August 2010 called “LinkedIn for Business Leads and Profits”. The discount is valid until the 31 July 2010.

Krishna De