Online Marketing Study
The top internet users in Ireland are aged between 25 and 35, live in rented accommodation and belong to the AB Social Grouping. This is according to a recent Study of Online Marketing trends by AMAS as part of their ongoing "State of the Net" publication. he interesting things is that these top internet users, who spend about 11 hours per week on the internet (as indicated in the graph below), do NOT use the services of Eircom. Most users regard surfing as a leisure-time pursuit and have a positive attitude to how technology has impacted on their lives. The profile of these heavy internet users correlates with that from another source, TGI Ireland, as shown in the Internet power user graphic in the Autumn 2008 issue of State of the Net. Amas provides a quarterly study called the State of the Net which is a study of online marektign trends in Ireland.