Citroen To Begin Twitter Race; Route Determined By Followers’ Tweets

While the concept of a Twitter race isn’t a new one – Mercedes held a similar event a few months ago where their cars were powered by tweets – Citroën are doing things a bit differently by not having a predetermined route to travel and no cars to race against.

Instead, it will be a battle between followers to direct the car, the new Citroën DS5, towards them for a chance of winning it.

As there is no set direction for the car to travel, it is up to users to tweet directions and tell the driver, Dutch radio presenter Froukje de Both, where she should travel. By calculating which direction is the most requested, de Both will drive towards that direction until the next request is processed.

The competition begins at Amersfoort at 9am, and users can follow de Both’s progress on Google Maps and on the Citroën Netherlands Facebook page where her journey will be streamed live.

When it reaches 5pm, the race will finish at whatever location de Both is currently driving through. She will then wait at that location until the first person following her progress arrives. When they tweet the secret code found in the car, they will then win a Citroën DS5. The race happens tomorrow (November 17th) and users can follow it on the Citroën Netherlands Facebook page.