Twitter will be unveiling a series of new tools – which will include sophisticated analytical tools – over the next few months. Acccording to ReadWriteWeb, Twitter’s manager for news and journalism Erica Anderson, said that the new analytics tools will help publishers track the reach of tweets sent through the microblogging service.

Speaking  at Columbia University’s social media weekend in New York, Anderson said that she expects to see more people using Twitter to predict behaviours by analysing large quantities of tweets, saying that the “predictive nature of tweets is still largely untapped”.

Details relating to these tools are scant, but by not setting a date, the company are giving themselves ample time to perfect the service which will become a cornerstone for businesses and brands. The move makes more sense now since the company are now focusing more on developing brand pages and an analytics tool to help monitor engagement and outreach is a necessity if Twitter is to be taken as seriously as Facebook’s brand pages.

The only problem is that Twitter are quite far behind when it comes to releasing analytics for their accounts, having announced Web Analytics (above image) as far back as September. Although this was more for sites trying to measure how much web traffic originates from the micro-blogging site, the service was expect to lead onto a more developed analytics tool such as the one mentioned by Anderson.

Also, third-party apps such as Hootsuite already have analytic services to help measure social media traffic – including Twitter links – by letting you see aggregated views so Twitter need to make their analytics as informative as possible , the core product is already there for Twitter to perfect and hone.

Outside of analytical services, the company are also working on a new, company-run account and blog that aims to highlight the best parts of Twitter in real time.  The account and blog will show the many different ways people are using the service.