Facebook Finally Rolling Out Sponsored Stories To Mobile
Considering it’s become a massive part of their overall strategy, sponsored stories are slowly beginning to make their way onto the Facebook platform after they were announced at fMC back in February. Now after much waiting, it seems that Facebook is ready to introduce the advertising platform onto mobile if their latest announcement is anything to go by.
On the Facebook studio blog, the company has announced that sponsored stories will now appear on mobile phones and is currently available in all global regions. As there’s over 480 million people accessing Facebook monthly on mobile platforms, it was always a case of when they would get round to introducing sponsored stories. Sponsored stories on mobile are available through Premium on Facebook, which offers distribution on the right hand side of the homepage and in the news feeds on both desktop and mobile platforms.
The fact that’s you can’t purchase Sponsored Stories on mobile separately means that the format will perhaps only be used by the brands who have a bigger advertising budget. Although this pairing isn’t a surprise as Facebook did release a demo app offering examples of how the ads will be displayed on desktop and phone.
Also featured articles have recently appeared in the news feed. The section chooses articles that have been read by your friends and only features those media outlets who have a dedicated Facebook app like Yahoo! News, The Washington Post and The Guardian. Whether there are other factors that contribue to what articles start trending or not is unclear but the number of times an article has been read and which of your friends has read it would be the two obvious factors in determining this.