LinkedIn Introduce Targeted Updates & Follower Statistics For Marketers
With Facebook making the most of its data for advertising and extending that targeted input to marketers, LinkedIn is hoping to do the same with their own service by rolling out two new products for targeting and analytics respectively.
LinkedIn Targeted Updates gives marketers the ability to target followers based on specific criteria, including industry, seniority, job function, company size, non-company employees and geography. The other new service, Follower Statistics, provides self-service access to an insights dashboard that offers a window into follower demographics and engagement, such as likes, shares and comments.
The new products will improve targeting and analytics options for markets so that they’ll reach their target audience better. For targeted updates, it works similar to the privacy setting option available for posts on Facebook, users are able to determine who they reach by targeting key areas. When a post is published, you’ll also be able to see the reach of a particular update alongside impressions, clicks, shares and overall engagement.
The feature is being rolled out in a limited release and is currently only accessible to early release partners. Such partners include AT&T, Dell, Samsung Mobile, Microsoft and HSBC. In recent times, LinkedIn is placing an emphasis on how companies and brands interact on their site.
Only last month did LinkedIn release a follow button for companies so that they could follow brands directly instead of having to search directly for them. The company also updated their group search feature so users would find it easier to discover new groups.