You don’t become one of the biggest drinks brands in the world and sell billions of bottles of brown sugary water without being brilliant at advertising. Coca Cola constantly get that feel good feeling in to their advertising and this time a campaign from Brazil (Where they seem to be on a big push) just melts your heart and feel warm and fuzzy on the inside. This time Coke are using a group of children in a choir singing a beautiful song all set to a strong narrative about the amount of good things that happen in the world compared to bad things. By the time the advert gets to about 30 seconds you are totally hooked and bought in which opens it up nicely to finish you off in the last screen to come in with the hard sell about Coca Cola. This is actually a translation with the original being in Brazilian but it loses nothing in English and even though it is only on the official Oasis Youtube channel (they wrote the song) you can expect it to be pushed out around the world by Coke soon . Have a look at it and see if you agree that is leaves you with that classic warm and fuzzy feeling on the inside. I’m off to buy a can of Coke because that is what the good people on this planet do! Genius…

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