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Google Launches “Youtube Slam” – A Video Discovery Experiment



There are billions of videos on Youtube and finding the best ones can be pretty tough with the quality content usually surfaced by the crowd but Youtube are launching a new tool today to aid video discovery. They are calling it Youtube Slam and it pits some of the popular videos on the site against each other with users asked to vote on the best one. It follows one of the most popular models on the internet of pitting items against each other and asking users to vote. What Youtube will get in return is user generated feedback on the type of content that people like and increased interaction on the site with more votes, comments and subscribers. There are different “slams” each week in comedy, cute, bizare, music and dance and the videos that get the most votes will inevitably get even more views on the site and become viral hits.

Youtube are also encouraging users to get involved in voting by earning points and getting extra kudos by being the first to spot the best talent on the site and vote it up. Each section will have it’s own leader board and you can imagine that people seeking fame and fortune on Youtube will be analyzing this new feature in great detail and trying to get as many votes as possible.

This is clearly going to be a massive winner for the guys over at Youtube because it is a tried and tested internet formula and will quickly get users hooked. If you want to waste half an hour head over there now and see just how addictive it is!


Niall Harbison

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