Youtube Develops New Initiative To Help Out Non-Profit Orgs

Youtube have announced on their blog today their latest addition to their ‘Next Creator’ series. After introducing NextUp to help promote the up and coming stars on their site, as well as Next Chef and Next Trainer which focus on cooking and fitness respectively, the latest addition is Next Cause which focuses on helping nonprofits.

The initiative  is designed to help organisations that aim to make the world better by using online video to further their cause. Organisations that are interested in applying to be apart of Next Cause have until February 27th to enter, with the selected nonprofits being announced on March 5th. Those selected for the series will attend a one-day summit in San Francisco where they will receive training on a wide range of topics such as promotion and community engagement.

Announced the service on their blog, Youtube’s director of product management Hunter Walk said:

“We’ve always sought to make YouTube a platform for nonprofits to broadcast their messages. And we’ve seen amazing things happen when the YouTube community comes together in support of great causes. With 4 billion views a day, we want to make sure nonprofits have the tools they need to reach the global audience on YouTube and turn video views into donations, volunteerism and awareness.”

In the video included, Youtube comedian Justine Ezarik talks about one of the projects promoted on Youtube last year named Charity Water. For more information, Youtube has a dedicated section for nonprofits which can be found here.