Youtube Introduce New Analytics Tool; See Which Videos Could Be A Viral Hit

With the growth of viral and content sharing, being able to monitor how exactly your content is performing is vital. Being able to identify key demographics, by age or location among many others, is important if video content is a major part of your business strategy. Alternatively, if you just make videos for the fun of it, it’s a good ego trip to see some of your content do well in viewing and popularity figures.

While Youtube has had a tool called Insight which allows you to gain a better idea of your audience, they have now replaced that with Youtube Analytics. Announcing it on their official blog today, the new system will be rolled out to users who are using a modern browser today. Judging by the screenshots, the analytics system looks and presumably will work very similar to how Google operate their main analytic program. Not entirely surprising considering that Google own Youtube and the core of their analytics program works well enough for it to be used outside web pages.Some of the features included in the update are a more user friendly dashboard which will give you a summary of the key statistics and trends relating to your videos, a way of measuring audience retention, that is how far viewers are watching through your videos and more detailed reports showing what videos are driving the most views and subscriptions and the trends behind it.

Youtube have also created an infographic highlighting the changes made and what people can expect from the new analytic system.