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Your digital marketing will fail if all you are trying to do is move an audience from one place to another rather than engaging with them where they are.

Friday, August 27th, 2010

I recently audited a new client’s digital marketing strategy and implementation.
They were frustrated with the results of their efforts so far and wanted some advice and guidance on how to get better return for their investment. Their budget was significant but the return was negligible. Having reviewed their digital activities, I was [...] Read More

Posted in Advertising, Online Marketing, Search Engine Optimisation, adwords campaign, digital marketing institute, facebook, social media, youtube | 2 Comments »

New Google AdWords Certification Program - Update

Thursday, August 26th, 2010

Google recently launched their Google Certification Program (to replace Google Advertising Professionals program). To provide professionals who had previously taken the program time to transition over to the new program, Google is running both programs side by side during a six month grace period which ends in October 2010. To retain certified status and continue using the badge within your marketing collateral, Google AdWords professionals MUST meet the requirements of the new program.
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Posted in Advertising, Online Marketing, adgroups, adwords, adwords campaign, digital marketing institute, google adwords | 7 Comments »

European Marketers are soon to be able to buy and include brand names as keywords in Google Ads

Thursday, August 5th, 2010

Are you a business in Europe using Google Ads to build visibility about your products and services or to drive traffic to your website?
Then you are going to find the announcement this week made by Google of interest.
Google have just announced that they are changing their policy to allow European advertisers to buy and include [...] Read More

Posted in Advertising, Krishna De, google adwords | No Comments »

The Online Marketing Strategy Funnel

Wednesday, August 4th, 2010

Creating an online marketing strategy is as much to do with balance, as it is to do with tactics.
I created this funnel to help me check if I am addressing the entire customer journey when constructing an online marketing strategy.  Whether you are after customers, votes or donations, the process is the same.
Driving traffic to [...] Read More

Posted in Advertising, Email Marketing, Online Marketing, Online PR, Permission Marketing, Websites, social media | No Comments »

Offline marketing isn’t dead … but silo marketing is

Monday, May 10th, 2010
We’re all getting a bit tired now with claims that offline advertising is dead, and it’s time to put to bed the rumours of its death as nothing more than great exaggerations.  But why are so many happy to herald its demise? It’s clear to everyone involved in the world of communications that we are experiencing [...] Read More

Posted in Advertising, Marketing, Online Marketing, Permission Marketing | No Comments »

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