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DMI BLOG | adwords
adwords
Friday, July 16th, 2010
We have been using Facebook ads for a while now with some success. However, one of the main things that Facebook advertising and marketing has been lacking up until now has been a decent keyword research tool, along the lines of the Google Keyword Tool. Facebook’s online tools are outdated. There are no real keyword tools and the poor one that they do have is a bit on the clunky side.
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Posted in adgroups, adwords, adwords campaign, facebook | No Comments »
Friday, June 11th, 2010
Google has released a new Google AdWords Reporting feature in Google Analytics. With this update, users now have access to 3 new reports, 10 new dimensions, and more AdWords metrics.
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Tags: adwords, analytics, google adwords, google adwords training, google analyics, google analytics training
Posted in Main Category, adgroups, adwords, adwords campaign, analytics, google adwords, google analytics | No Comments »
Thursday, June 10th, 2010
Google has announced the AdWords Campaign Experiments, or ACE. This tool helps you to optimize your AdWords account by letting you accurately test and measure changes to your keywords, bids, ad groups and placements. As part of our ongoing effort to improve the AdWords experience, Google is this new tool and inviting advertisers to participate in the beta programme. Read More
Tags: adwords, google, google adwords, Keywords
Posted in Main Category, adgroups, adwords, adwords campaign, digital marketing institute, google adwords, google analytics | No Comments »
Wednesday, June 9th, 2010
The Text on your Advert Matters!
Without relevant, compelling ads, you could be missing out on valuable sales. But you don’t need to be a professional copywriter to succeed with AdWords.
Great ad text starts with these three tips. Read More
Tags: adwords, adwords campaign, google adwords, google keyword tool
Posted in Online Marketing, adgroups, adwords, adwords campaign, digital marketing institute, google adwords | No Comments »
Tuesday, June 8th, 2010
YouTube is currently the #2 search engine behind Google. Many advertisers ignore the opportunity to advertise on YouTube due to the complex process required. This results in less competition for ad space on YouTube and therefore possibly higher rewards for your effort. Read More
Tags: google adwords youtube, youtube ads, youtube video
Posted in Main Category, adgroups, adwords, youtube | 1 Comment »
Monday, May 31st, 2010
Google AdWords Dynamic Keyword Insertion is an advanced feature that can help make your adverts more relevant to a diverse audience. To use keyword insertion, you place a short piece of code into your ad text. Each time the ad shows, AdWords will automatically replace the code with the keyword that triggered the ad. Find [...] Read More
Tags: adwords, google adwords
Posted in Google Chrome, Search Engine Optimisation, adgroups, adwords, google adwords | 1 Comment »
Thursday, May 27th, 2010
Google has been adding a number of advert extensions in Google AdWords to help make ads more useful and relevant to people searching for information. Advert extensions expand the standard text advert with one or more lines of additional information, such as and address and phone number (location extensions and phone extensions), more page links [...] Read More
Tags: adwords campaign, google adwords
Posted in Search Engine Optimisation, adgroups, adwords, adwords campaign, google adwords | 1 Comment »
Wednesday, May 19th, 2010
We recently ran the Google AdWords "Seminars for Success" (Google Certiied) training course in Dublin. This is a 2 Day course. Here is what Joseph Blair (of Horti Trends) had to say about the Google AdWords Training course ….
Next Google AdWords Seminars for Success course takes place in September 2010.
Contact us for details
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Tags: adwords, google adwords, google adwords advanced training, Seminars for Success
Posted in adgroups, adwords, adwords campaign, digital marketing institute, google adwords, social networking training | 1 Comment »
Friday, April 30th, 2010
The Digital Marketing Institute is running a 2 Day Advanced Google AdWords Training course on Wednesday 5th and Thursday 6th May (next week).
This is an Advanced course and is based on the Google Seminars for Success model (which is the Google global Training program).
Details of this course are
Title: Google AdWords Advanced Training
Details: Click for full [...] Read More
Tags: adverts, adwords, google adwords, pay per click advertising, Seminars for Success
Posted in Main Category, adwords, google adwords | No Comments »
Tuesday, April 27th, 2010
I was giving a lecture last week on the topic of online advertising. One of the issues discussed was Facebook and how this advertising merits and stands up to other forms of advertising. Now, anybody who has listened to me talk on this subject know that I am a huge fan of Google AdWords (because [...] Read More
Tags: facebook, facebook ads, facebook adverts, facebook training, google adwords
Posted in Main Category, adwords, facebook | No Comments »
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