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Social Media Measurement – Analytics is Key!

Thursday, February 4th, 2010
So…people get that social media is important, even here in Ireland. They say, ok…let’s talk to someone and sort out how to do this. We tell them that strategy is key and that measurement and reporting will be essential throughout a social media project. We all agree that there’s great opportunityfor us both when we [...] Read More

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TV and Social Media Engagement Changing Media Consumption: Showcased by the BreffMeister and Simon Cowell.

Monday, November 16th, 2009
So, you’re huddled up on the couch and ready for your night’s television entertainment…remote control in one hand…and your mobile phone or laptop in the other. The way we consume media has changed drastically; and people are feeling more compelled to not only share their feelings about what they watch on TV with the person [...] Read More

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Facebook to Double Workforce at International HQ in Dublin

Friday, October 30th, 2009
Just over a year ago, it was announced that Facebook would be launching its international headquarters here in Dublin; and just this week, we found that it’s just a short hop, skip and a jump away from us across the Liffey. Mary Coughlan, Tanáiste and Minister for Enterprise Trade & Employment, was there to bring [...] Read More

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The Importance of Relevance in Social Media: Ireland Deserves Sun Success

Wednesday, September 30th, 2009
Reflecting on how I spent my summer months, I discovered that I became even more Irish than I already was; because of my obsession with the weather for the Ireland Deserves Sun campaign for Sandtex exterior paint. As part of the marketing team for the campaign, it was extremely insightful to learn the value of [...] Read More

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Microsoft and Yahoo Deal to Battle Google Search: MicroHooOoo!

Saturday, August 1st, 2009
So what’s all this nonsense about Microsoft and Yahoo joining forces? Haven’t we heard this before? Well, yes. But this time Microsoft and Yahoo have come together; and we don’t just mean in a meeting that goes nowhere; but they’ve made it official, Yahoo search will now be powered by Microsoft’s Bing. So, what does [...] Read More

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Social Media Marketing – Learn By Doing!

Thursday, July 30th, 2009
You’ve gone online, found a blog, read some articles, and you’ve even joined Facebook…yet, you’re still lost as to how this matters for your business. Well, what has worked for others in Social Media, will most likely not work for you, unless you take the time to research and develop a strategy that is suited [...] Read More

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Livin’ in a Social Media World…

Sunday, July 26th, 2009
Hope you’re looking forward to the ramblings of a social media enthusiast; because well…that’s what I am. Enthusiasm for the online environment is shared across industries and locations; but social media holds the key to what it all means for our future. No longer referred to as “new media,” social media is here and thriving. [...] Read More

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